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Tribes: We Need You to Lead Us | [Seth Godin]

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

What Members Say

Average Customer Rating

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  •  
    Gare Washington, DC, USA 02-08-09
    Gare Washington, DC, USA 02-08-09 Member Since 2012
    HELPFUL VOTES
    94
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    68
    19
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    "Tribes make us special in our own minds..."

    Tribalism has evolved from the genetic, to the regional, to the religious, to the national...to the brand. A good book, but he should have hired a better narrator.

    4 of 6 people found this review helpful
  •  
    Saud 12-18-09
    Saud 12-18-09

    Learn, understand, then decide whether you accept or reject.

    HELPFUL VOTES
    859
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    "Okay Book"

    It's an okay leadership book. How to stand out from the crowd and whatnot.

    5 of 8 people found this review helpful
  •  
    Keron 10-30-09
    Keron 10-30-09
    HELPFUL VOTES
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    "very thought provoking"

    great work - interesting regardless of your area of expertise. I will definitely be listening to this several times.

    2 of 3 people found this review helpful
  •  
    E. Kaine Connecticut, USA 08-21-15
    E. Kaine Connecticut, USA 08-21-15

    RFT

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    "I really like Seth Godin's outlook. It makes me want to lead."

    This is a book for heretics. If you stand out and want to lead a few people to a better world this book is for you. Rather than a cookie cutter approach, Seth Godin helps us to notice that the old tried and true way is not really going to work, not if you want to make something worth following. I am inspired.

    0 of 0 people found this review helpful
  •  
    George Chavis Petal, MS 08-03-15
    George Chavis Petal, MS 08-03-15 Member Since 2014

    Xmize

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    "Got Tribe?"

    Tribes by Seth Godin is an outstanding book for those who are looking to organize a movement of any kind.

    0 of 0 people found this review helpful
  •  
    Stephen Hattiesburg, MS, United States 08-01-15
    Stephen Hattiesburg, MS, United States 08-01-15 Member Since 2012
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    "Tribes"

    I thoroughly enjoyed this book about leadership. Seth does a great job explaining how leadership really works.

    0 of 0 people found this review helpful
  •  
    G. Jursch Agoura Hills, CA USA 08-01-15
    G. Jursch Agoura Hills, CA USA 08-01-15 Member Since 2015
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    "Great as usual...thanks Seth"

    Could not stop listening...listened straight through...keeps your attention with rapid fire tidbits of genius. Seth is not only one of the best writers, he is a great reader as his passion comes through ever passage.

    0 of 0 people found this review helpful
  •  
    Larry Meador 07-29-15 Member Since 2015
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    "very inspirational"

    great insights made relevant through storytelling - went through it in a week - off to get my next SG book!

    0 of 0 people found this review helpful
  •  
    Emmanuel Munoz 07-10-15 Member Since 2015
    HELPFUL VOTES
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    "We need to listen"

    Great book and has helped me in my new job by making me a soon to be leader. It is a must!

    0 of 0 people found this review helpful
  •  
    Greg B. 06-26-15
    Greg B. 06-26-15 Member Since 2015
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    "A good baseline"

    I felt that Seth does a great job of explaining how to create a movement.

    0 of 0 people found this review helpful

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