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Tribes: We Need You to Lead Us | [Seth Godin]

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

What Members Say

Average Customer Rating

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  •  
    Gare Washington, DC, USA 02-08-09
    Gare Washington, DC, USA 02-08-09 Member Since 2012
    HELPFUL VOTES
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    "Tribes make us special in our own minds..."

    Tribalism has evolved from the genetic, to the regional, to the religious, to the national...to the brand. A good book, but he should have hired a better narrator.

    4 of 6 people found this review helpful
  •  
    Saud 12-18-09
    Saud 12-18-09

    Learn, understand, then decide whether you accept or reject.

    HELPFUL VOTES
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    "Okay Book"

    It's an okay leadership book. How to stand out from the crowd and whatnot.

    5 of 8 people found this review helpful
  •  
    Keron 10-30-09
    Keron 10-30-09
    HELPFUL VOTES
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    "very thought provoking"

    great work - interesting regardless of your area of expertise. I will definitely be listening to this several times.

    2 of 3 people found this review helpful
  •  
    I. Reid 06-01-15
    I. Reid 06-01-15 Member Since 2015

    read4fun

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    "Disappointing"

    I had big hopes for this book, but it was fairly commonplace and ordinary. No purple cow here ... Just a cow. To make things worse, Seth Godin narrating this book was awful. I've heard Seth speak, and he can be great. For whatever reason I found his performance here tough to endure.

    0 of 0 people found this review helpful
  •  
    booktapester Bethesda, MD USA 05-13-15
    booktapester Bethesda, MD USA 05-13-15 Member Since 2015
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    "Seth Godin never disappoints"

    I love this book. Seth Godin always has his finger on the pulse of the times. Great book to read after Permission Marketing. We are in an age where social is everything where marketing is concerned, and Tribes shows us how to leverage the power of all things social while empowering others.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 04-29-15
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    3
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    "Defines 21st Century and Innovative Leadership"

    This is one of the best leadership books I have encountered. It doesn't give you a formula rather challenges you to develop your own leadership and lead a cause.

    0 of 0 people found this review helpful
  •  
    Tina Marie Meyer North Vancouver, BC, CA 04-27-15
    Tina Marie Meyer North Vancouver, BC, CA 04-27-15 Member Since 2014
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    "Inspired"

    Loved it!!!
    It Spoke to me of the necessity to be open to change in every area of our lives.

    0 of 0 people found this review helpful
  •  
    Ricardo 04-26-15
    Ricardo 04-26-15 Member Since 2014
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    "A necessary platform for Leadership"

    For any of us who wish to better alter their lives & that of those around them, this is most definitely a book worth reading/listening. The book is filled with anecdotes of indivuals which have, as Seth puts it himeslf, the "chutzpah" to have challenged the status quo.

    The ultimate point that I personally took from this piece of work is that we are now in a time which we have no excuses to manifest our inner visions. All the tools we need to do so are all before use eagerly waiting to be used more then just to play "Angry Birds."

    I highly recommend this book to any those who want to embrace the inner Leader we all have in us.

    ~Ricardo V.V.J.

    0 of 0 people found this review helpful
  •  
    Andrea Thompson 04-11-15
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    "Filled it's purpose..."

    At the end of the book, Seth Godin basically says that his intention in writing was not to give a "how to" but to inspire more leaders. I might have been lost without already knowing where my application of this book was going & ultimately I feel inspired & motivated to stand up and be a better leader. Guess it worked.

    0 of 0 people found this review helpful
  •  
    Mark Parinas 04-01-15 Member Since 2013
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    "Useful as encouragement"

    Useful tool to encourage ones self to get out of their box and make wonders.

    0 of 0 people found this review helpful
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