We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Tribes: We Need You to Lead Us | [Seth Godin]

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
Regular Price:$14.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

What Members Say

Average Customer Rating

3.9 (1047 )
5 star
 (386)
4 star
 (344)
3 star
 (203)
2 star
 (76)
1 star
 (38)
Overall
4.0 (487 )
5 star
 (190)
4 star
 (167)
3 star
 (82)
2 star
 (32)
1 star
 (16)
Story
4.0 (494 )
5 star
 (191)
4 star
 (170)
3 star
 (98)
2 star
 (19)
1 star
 (16)
Performance
Sort by:
  •  
    Robin Olson Mayberry Ellensburg WA USA 05-30-09
    Robin Olson Mayberry Ellensburg WA USA 05-30-09 Member Since 2008
    HELPFUL VOTES
    27
    ratings
    REVIEWS
    14
    5
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    "Seth! Seth! Seth! Seth!"

    If the world is formed of tribes, and if all tribes need a leader, then surely Seth Godin is the leader of leaders. This book is so fun, informative and easily digestible that when I got to the end, I immediately hit Play and started it again. Thanks to the ideas and concepts in this book, I've brushed off my blogs and my Facebook account, and I'm working harder than ever to bring my ideas into the world by gathering together those of like minds. Read this book and join the tribe!

    5 of 7 people found this review helpful
  •  
    Gare Washington, DC, USA 02-08-09
    Gare Washington, DC, USA 02-08-09 Member Since 2007
    HELPFUL VOTES
    91
    ratings
    REVIEWS
    68
    19
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    "Tribes make us special in our own minds..."

    Tribalism has evolved from the genetic, to the regional, to the religious, to the national...to the brand. A good book, but he should have hired a better narrator.

    4 of 6 people found this review helpful
  •  
    Keron Ferntree Gully, Australia 10-30-09
    Keron Ferntree Gully, Australia 10-30-09 Member Since 2009
    HELPFUL VOTES
    10
    ratings
    REVIEWS
    10
    10
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    "very thought provoking"

    great work - interesting regardless of your area of expertise. I will definitely be listening to this several times.

    2 of 3 people found this review helpful
  •  
    Anna Kantorowicz Monaco 05-15-14
    Anna Kantorowicz Monaco 05-15-14 Member Since 2012
    ratings
    REVIEWS
    5
    3
    Overall
    Performance
    Story
    "Why did i expect more from such a short book?"
    Any additional comments?

    It is really difficult to concentrate on a book. Just this repetetiveness of the word "huge" without an "h" ... the way he reads it with so much "pointing out" and exclamations everywhere. They need to hire a proper narrator. He gives too much of his heart into it.

    As for the subject. It seams so "old news" and would be enouf to post it in his blog or write an article. And so many names were used just for the sake of using them, without actually getting somewhere.

    This is a kind of a book you'll drop in the middle and will not give a @#$ about what is he going to tell next.

    0 of 0 people found this review helpful
  •  
    Arturo Zapopan, Mexico 04-28-14
    Arturo Zapopan, Mexico 04-28-14 Member Since 2013
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    16
    16
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "It's... okay. Perhaps it wasn't for me."

    Around half-way into the book it started to dawn on me that this wasn't really my thing. I could see how "Tribes" would be a very useful book for someone in management, or someone who wants to lead a group of people, or organize any sort of activity which
    requires the collaboration between a number of individuals.

    But then again, that's not me, and I dread the idea of having people under my responsibility, so I pretty much dragged on with the book hoping to find some insights into different topics, or perhaps I just wanted to learn more about the people who are above me in the chain of command.

    Either way, the experience of listening to this book felt... unnecessary. To me that is. I want to emphasize that. I felt inside a leadership-seminar I attended by accident; a conversation with a highly energetic friend who is telling me all his tips to get "shit done"; listening to a course by an expert in a topic I barely think about (or care about I must admit). You get my drift.

    So perhaps the best recommendation I could do about this audiobook is for you to read some reviews and try to decide whether or not you're invested in the topic of people-management. If you are, then I can recommend this to you. If you're not, then I would recommend other titles in the audible library.

    0 of 0 people found this review helpful
  •  
    An Amazon Customer 06-24-13 Member Since 2007
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    24
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Very useful"

    I almost didn't buy it because of the bad reviews, but after having listened to it, I am glad I did. There might not be a lot of new stuff for you in it if you already read other books from Seth, but if this is your first book about "tribes", it is well worth listening to. Seth has a very sharp eye for connecting dots and can explain them in a way that can shift your thinking. If you want to know how to create your own 'tribe" of followers, this is a good primer on the subject.

    0 of 0 people found this review helpful
  •  
    John Oxnard, CA, United States 05-19-13
    John Oxnard, CA, United States 05-19-13 Member Since 2013
    ratings
    REVIEWS
    7
    1
    Overall
    Performance
    Story
    "The Book Doesn't Lead"
    Would you recommend this book to a friend? Why or why not?

    I wouldn't recommend. Seth has a few good ideas but stretches it out to four hours by re-iterating and giving a series of examples that most people already know. Condensed, it might have made a good TED talk but wasn't deep enough for an audiobook.


    0 of 0 people found this review helpful
  •  
    Matthew R. Spencer Murrieta, CA United States 03-18-13
    Matthew R. Spencer Murrieta, CA United States 03-18-13 Member Since 2011
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Great Info for leaders"
    What made the experience of listening to Tribes the most enjoyable?

    Motivating and relevant


    What was one of the most memorable moments of Tribes?

    Leaders don't ask for permission.


    Which scene was your favorite?

    Leaders don't ask for permission, they ask for forgiveness.


    If you could give Tribes a new subtitle, what would it be?

    Leaders don't ask for permission.


    Any additional comments?

    None

    0 of 0 people found this review helpful
  •  
    Penny Pretoria, South Africa 12-11-12
    Penny Pretoria, South Africa 12-11-12 Member Since 2008
    ratings
    REVIEWS
    100
    1
    Overall
    Performance
    Story
    "Not bad, not his best"
    Would you say that listening to this book was time well-spent? Why or why not?

    I generally enjoy Seth Godin's work - but I found this one a bit dry and repetitive. Worth the listen if you are not familiar with the idea of tribes, but I was, so didn't learn much new.


    Would you recommend Tribes to your friends? Why or why not?

    I would recommend this if the listener is not familiar with Seth Godin's ideas on tribes.


    What about Seth Godin’s performance did you like?

    He is a great speaker and interesting to listen to.


    0 of 0 people found this review helpful
  •  
    Eliana A. Falk 06-28-12 Member Since 2010

    neverstopthinking

    HELPFUL VOTES
    1
    ratings
    REVIEWS
    32
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "EVERYONE needs to hear this"
    Would you recommend this audiobook to a friend? If so, why?

    This book, like all the Seth Godin I have read, heard and watched, delivers a clear and concise message to all who listen: Be a Leader - or at least give it your best shot, because we are in desperate need of true leaders.


    What other book might you compare Tribes to and why?

    Godin's "Here Comes Everybody" in which he clearly explains the sea change in society that not only allows, but supports grass roots efforts to a degree never before possible.


    What does Seth Godin bring to the story that you wouldn???t experience if you just read the book?

    I felt he was not so much reading, but speaking directly to me. It was personal.


    0 of 0 people found this review helpful
  • Showing: 11-20 of 46 results PREVIOUS1235NEXT
Sort by:
  • Grant
    Limekilns, United Kingdom
    10/18/13
    Overall
    Performance
    Story
    "Tremendous"
    What did you like most about Tribes?

    Godin makes it very clear what won't work, what will, and distils the necessity of leading.

    I'd recommend his blog first if you're not convinced enough to buy. And if you're not convinced because you think it's not long enough (value for money), consider it like a single malt whisky. It'll age well, it's not dilute, and it's invaluable.


    Any additional comments?

    Don't expect a list of tips and tricks.

    3 of 3 people found this review helpful
  • L. Santer
    Farnham
    11/3/12
    Overall
    "When the student is ready..."

    I had to drive 15hrs in one day, this book is less than 4hrs long, it contains so much thought provoking information that I didn't have time to finish it; on my drive I was either listening or thinking!



    I have known of Seth for many years, however I have never really 'noticed' Seth, until now. His style is infectious with a perfect balance of left hemisphere and then right hemisphere - like Brian Tracy suggests when communicating; 'windscreen wipers'... left then right then left etc.



    Before reading this book I knew something was required, but I couldn't quite put my finger on it. Now I know the missing piece of the puzzle is leadership. If you are at the point in your career where you have so much to give but you are still not sure on the 'how' then this book is for you. Although Seth avoids 'how-to' information he provides just enough rope for you to work it out yourself.



    Would I recommend this book? Absolutely. But only if you are ready to hear/read what it means to you - no more hiding, no more shying away, no more fear. I knew I should admire Seth, now I know why I do.



    Enjoy :- )

    3 of 3 people found this review helpful
  • CD
    Meggen, Switzerland
    12/15/13
    Overall
    Performance
    Story
    "simplistic motivational book"
    What could have made this a 4 or 5-star listening experience for you?

    American style motivational book: you can do anything of you overcome cour fears.. Unrealistic.


    0 of 0 people found this review helpful
  • Amazon Customer
    WIRRAL, United Kingdom
    12/15/13
    Overall
    Performance
    Story
    "Terrible"
    If this book wasn’t for you, who do you think might enjoy it more?

    Take one semi common sense idea and repeat over and over and over and over. The whole thing could have fit in one paragraph. Fleshed out into a book in order to con people and make money which sums up Mr Godin's philosophy really.


    What could Seth Godin have done to make this a more enjoyable book for you?

    Some concrete ideas and steps to succeed would have help. Don't recommend people walk out of their jobs here and now if they are unhappy. Don't tell people not to worry about the product. We don't need factories? How were your books produced and marketed? Who made your smart phone and computers Mr Godin?


    You didn’t love this book--but did it have any redeeming qualities?

    Nope


    0 of 0 people found this review helpful
  • G. Swann
    Morecambe, United Kingdom
    3/3/12
    Overall
    "Rubbish"

    This book title leads people to believe it is about remote tribes that have never met the outside world & its modern day influences. The only thing this book has taught me is to thoroughly read the book description before wasting valuable credits on wasted material which both takes up money & wasted memory.
    Just beware people to read the total book description people so the same doesn't happen to you.

    1 of 11 people found this review helpful
  • Showing: 1-5 of 5 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.