Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.
©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.
Tribalism has evolved from the genetic, to the regional, to the religious, to the national...to the brand. A good book, but he should have hired a better narrator.
I had big hopes for this book, but it was fairly commonplace and ordinary. No purple cow here ... Just a cow. To make things worse, Seth Godin narrating this book was awful. I've heard Seth speak, and he can be great. For whatever reason I found his performance here tough to endure.
I love this book. Seth Godin always has his finger on the pulse of the times. Great book to read after Permission Marketing. We are in an age where social is everything where marketing is concerned, and Tribes shows us how to leverage the power of all things social while empowering others.
This is one of the best leadership books I have encountered. It doesn't give you a formula rather challenges you to develop your own leadership and lead a cause.
For any of us who wish to better alter their lives & that of those around them, this is most definitely a book worth reading/listening. The book is filled with anecdotes of indivuals which have, as Seth puts it himeslf, the "chutzpah" to have challenged the status quo.
The ultimate point that I personally took from this piece of work is that we are now in a time which we have no excuses to manifest our inner visions. All the tools we need to do so are all before use eagerly waiting to be used more then just to play "Angry Birds."
I highly recommend this book to any those who want to embrace the inner Leader we all have in us.
At the end of the book, Seth Godin basically says that his intention in writing was not to give a "how to" but to inspire more leaders. I might have been lost without already knowing where my application of this book was going & ultimately I feel inspired & motivated to stand up and be a better leader. Guess it worked.
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