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Tribes Audiobook

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

What Members Say

Average Customer Rating

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  •  
    Andy 11-11-15
    Andy 11-11-15
    HELPFUL VOTES
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    4
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    "All opinion, little fact"

    While there were definitely some provocative ideas in this book, many of these ideas were overshadowed by the inundation of unfounded proposition after unfounded proposition. Throughout the book, he continued to idolize leaders and demonize managers. It is as though it never occurred to him that great leaders could also inspire great managers. Overall this book was overhyped. It was a lot of style very little substance. The book could have been made significantly better had he chosen to work with an economist or researcher who could have shown him how to support and develop his ideas more concretely.

    1 of 1 people found this review helpful
  •  
    Gare Washington, DC, USA 02-08-09
    Gare Washington, DC, USA 02-08-09 Member Since 2012
    HELPFUL VOTES
    95
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    19
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    "Tribes make us special in our own minds..."

    Tribalism has evolved from the genetic, to the regional, to the religious, to the national...to the brand. A good book, but he should have hired a better narrator.

    4 of 6 people found this review helpful
  •  
    Deep Reader 12-18-09
    Deep Reader 12-18-09

    Learn, understand, then decide whether you accept or reject.

    HELPFUL VOTES
    1046
    ratings
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    324
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    71
    Overall
    "Okay Book"

    It's an okay leadership book. How to stand out from the crowd and whatnot.

    5 of 8 people found this review helpful
  •  
    Keron 10-30-09
    Keron 10-30-09
    HELPFUL VOTES
    11
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    10
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    Overall
    "very thought provoking"

    great work - interesting regardless of your area of expertise. I will definitely be listening to this several times.

    2 of 3 people found this review helpful
  •  
    Robin Olson Mayberry 05-30-09
    HELPFUL VOTES
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    "Seth! Seth! Seth! Seth!"

    If the world is formed of tribes, and if all tribes need a leader, then surely Seth Godin is the leader of leaders. This book is so fun, informative and easily digestible that when I got to the end, I immediately hit Play and started it again. Thanks to the ideas and concepts in this book, I've brushed off my blogs and my Facebook account, and I'm working harder than ever to bring my ideas into the world by gathering together those of like minds. Read this book and join the tribe!

    6 of 10 people found this review helpful
  •  
    Donni 05-20-16
    Donni 05-20-16 Member Since 2015
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    "AHA moments everywhere!😃"

    I had a hard time getting through this audiobook because I kept pausing it to take notes!! Brilliant AHA moments at every turn. I HIGHLY recommend it to anyone that sees a need and wants to fill it.

    0 of 0 people found this review helpful
  •  
    Janet 05-19-16
    Janet 05-19-16 Member Since 2016
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    "I need a tribe!"

    greatly motivating. loved the tough love..
    I couldn't stop listening... so many great pointers for a newbie like me starting out in self marketing!

    0 of 0 people found this review helpful
  •  
    Elijah May 05-06-16
    Elijah May 05-06-16 Member Since 2014
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    "My favorite of Seth's books so far"

    Tribes provides a much-needed frame of reference for anyone who's at war with the status quo.

    0 of 0 people found this review helpful
  •  
    Stephv 05-05-16
    Stephv 05-05-16 Member Since 2016
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    5
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    "Seth is the best"

    Wow Seth I'm so motivated to lead! We need more leaders. My boyfriend gave me this recording so I'll be sure to pass it along.

    0 of 0 people found this review helpful
  •  
    Amazon Customer Australia 05-05-16
    Amazon Customer Australia 05-05-16 Member Since 2016

    I love reading books that illustrate the human condition.

    HELPFUL VOTES
    4
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    "I need this"

    I have listened and relistened to this book as I need to internalise its message. Everyone that I admire has done exactly what Seth describes and I know I need to do the same thing if I am ever to make it as an entrepreneur. I can't thank Seth enough.

    0 of 0 people found this review helpful
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  • L. Santer
    Farnham
    11/3/12
    Overall
    "When the student is ready..."

    I had to drive 15hrs in one day, this book is less than 4hrs long, it contains so much thought provoking information that I didn't have time to finish it; on my drive I was either listening or thinking!



    I have known of Seth for many years, however I have never really 'noticed' Seth, until now. His style is infectious with a perfect balance of left hemisphere and then right hemisphere - like Brian Tracy suggests when communicating; 'windscreen wipers'... left then right then left etc.



    Before reading this book I knew something was required, but I couldn't quite put my finger on it. Now I know the missing piece of the puzzle is leadership. If you are at the point in your career where you have so much to give but you are still not sure on the 'how' then this book is for you. Although Seth avoids 'how-to' information he provides just enough rope for you to work it out yourself.



    Would I recommend this book? Absolutely. But only if you are ready to hear/read what it means to you - no more hiding, no more shying away, no more fear. I knew I should admire Seth, now I know why I do.



    Enjoy :- )

    5 of 5 people found this review helpful
  • Grant
    Limekilns, United Kingdom
    10/18/13
    Overall
    Performance
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    "Tremendous"
    What did you like most about Tribes?

    Godin makes it very clear what won't work, what will, and distils the necessity of leading.

    I'd recommend his blog first if you're not convinced enough to buy. And if you're not convinced because you think it's not long enough (value for money), consider it like a single malt whisky. It'll age well, it's not dilute, and it's invaluable.


    Any additional comments?

    Don't expect a list of tips and tricks.

    4 of 4 people found this review helpful
  • Amazon Customer
    WIRRAL, United Kingdom
    12/15/13
    Overall
    Performance
    Story
    "Terrible"
    If this book wasn’t for you, who do you think might enjoy it more?

    Take one semi common sense idea and repeat over and over and over and over. The whole thing could have fit in one paragraph. Fleshed out into a book in order to con people and make money which sums up Mr Godin's philosophy really.


    What could Seth Godin have done to make this a more enjoyable book for you?

    Some concrete ideas and steps to succeed would have help. Don't recommend people walk out of their jobs here and now if they are unhappy. Don't tell people not to worry about the product. We don't need factories? How were your books produced and marketed? Who made your smart phone and computers Mr Godin?


    You didn’t love this book--but did it have any redeeming qualities?

    Nope


    2 of 2 people found this review helpful
  • Amazon Customer
    8/24/15
    Overall
    Performance
    Story
    "Emotional commitenta of leadership"

    Good book that covers a generic view of the key drivers behind leadership. Belief and wholeheartedness seem to be the orders of the day. Not a world changer for me... Lacked some inspiration which Seth so keenly talks about.

    1 of 1 people found this review helpful
  • CD
    Meggen, Switzerland
    12/15/13
    Overall
    Performance
    Story
    "simplistic motivational book"
    What could have made this a 4 or 5-star listening experience for you?

    American style motivational book: you can do anything of you overcome cour fears.. Unrealistic.


    1 of 1 people found this review helpful
  • vincenzo cupello
    5/13/16
    Overall
    Performance
    Story
    "Brilliant"

    One of the best books I have bought in the last year. Could not stop listening to it. Well written, easy to follow and very interesting. One to listen over and over again. Thank you.

    0 of 0 people found this review helpful
  • monica
    4/13/16
    Overall
    Performance
    Story
    "Thank you for restoring my faith!"

    Thank you for allowing me to restore faith in my own vision and goals in leading my team to come

    0 of 0 people found this review helpful
  • Jeff Anderson
    4/8/16
    Overall
    Performance
    Story
    "Incredibly Empowering"

    Seth masterfully works his way through the art of leading with driven purpose. With light humour, wit and great examples to bring points to life - it is an impressively inspiring book that can easily be listened to over and over again. At the time of writing this is my second time around and I suspect it will not be the last. Outstanding!

    0 of 0 people found this review helpful
  • Paul Webb
    9/16/15
    Overall
    Performance
    Story
    "I'll follow this book...mostly"

    I good insight into leadership. Very ambitious yet simple. I mostly agree with the guys philosophy over ideals & innovation, however at times it can be a 'one size fits all' and no plan B approach.
    Overall the passion and enthusiasm of the author is the books greatest strength. I took a lot from his examples but will not take away everything as gospel.

    0 of 0 people found this review helpful
  • Amazon Customer
    somewhere right now
    7/22/15
    Overall
    Performance
    Story
    "Only you are holding yourself back"

    A little repetitive perhaps but a good book nonetheless. The core message is that progress is made by heretics and that you can be a leader of change.

    0 of 0 people found this review helpful

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