Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.
©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.
Tribalism has evolved from the genetic, to the regional, to the religious, to the national...to the brand. A good book, but he should have hired a better narrator.
While there were definitely some provocative ideas in this book, many of these ideas were overshadowed by the inundation of unfounded proposition after unfounded proposition. Throughout the book, he continued to idolize leaders and demonize managers. It is as though it never occurred to him that great leaders could also inspire great managers. Overall this book was overhyped. It was a lot of style very little substance. The book could have been made significantly better had he chosen to work with an economist or researcher who could have shown him how to support and develop his ideas more concretely.
Some books are meant to be read rather than listened. The Tribes is one of them. To fully think of all the concepts offered by the book you have to stop and think, which at the times may not be the easiest option. I would recommend everyone to buy hard copy or at least kindle version rather than audio version of this book.
With that being said, I would like to underline that the book does not offer any revolutionary ideas or concepts (at least for those who are around people quite a bit), but rather book forces reader/listener to re-think their approach to leadership and makes them reverse their stubborn ways, into more of a team oriented approach.
Examples given in the book are great, and easy to follow. I would recommend this book to anyone, specially younger people who are looking to make a difference.
This is a book for heretics. If you stand out and want to lead a few people to a better world this book is for you. Rather than a cookie cutter approach, Seth Godin helps us to notice that the old tried and true way is not really going to work, not if you want to make something worth following. I am inspired.
This book title leads people to believe it is about remote tribes that have never met the outside world & its modern day influences. The only thing this book has taught me is to thoroughly read the book description before wasting valuable credits on wasted material which both takes up money & wasted memory.
Just beware people to read the total book description people so the same doesn't happen to you.
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