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Tribes: We Need You to Lead Us | [Seth Godin]

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
Regular Price:$14.95
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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

What Members Say

Average Customer Rating

3.9 (1112 )
5 star
 (419)
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4.0 (544 )
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4.0 (552 )
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2 star
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Performance
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  •  
    April Tallahassee, FL, USA 10-21-08
    April Tallahassee, FL, USA 10-21-08
    HELPFUL VOTES
    23
    ratings
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    3
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    "Leadership"

    This book hit the spot for me. I thought the reader was really good. If you are someone that is just getting into Leadership or need to renew your Leadership skills, this is a good book. Well worth listening too.

    23 of 25 people found this review helpful
  •  
    Shane Portland, OR, USA 08-26-09
    Shane Portland, OR, USA 08-26-09
    HELPFUL VOTES
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    "a bit too repetitive"

    The concept is interesting: that the social experience can be categorized into groups called tribes. The problem is the concept is too simple for a book. I found the author repeating the same terms. The repetition sounded like autocratic calls to allegiance. (We need you!) This content would be better suited for 40-page paper.

    5 of 5 people found this review helpful
  •  
    Joshua Kim Etna, NH, United States 06-10-12
    Joshua Kim Etna, NH, United States 06-10-12 Member Since 2005

    mostly nonfiction listener

    HELPFUL VOTES
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    154
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    8
    Overall
    Performance
    Story
    "Tribal Manifesto"

    Godin's manifesto (and I use that description in the best sense of the word) convincing makes the case that the most dangerous thing we can do at work and in our careers is play it safe. Suspend your critical eye and realist orientation for just long enough to be swept into Godin's passion. Allow yourself to be inspired. Read, share, and decide to lead your tribe. We will be discussing this book together at work - so more to come on if inspiration can be translated on the ground

    4 of 4 people found this review helpful
  •  
    Joseph PA, PA, USA 12-06-09
    Joseph PA, PA, USA 12-06-09 Member Since 2002
    HELPFUL VOTES
    12
    ratings
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    55
    4
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    "Kernals in the Chaff"

    Overall worth the read. There are things to get past as other reviews point out, but does provide great kernels of wisdom. It did take a second listen to pick out all of the points.

    3 of 3 people found this review helpful
  •  
    Katie Culver City, CA, USA 02-26-09
    Katie Culver City, CA, USA 02-26-09
    HELPFUL VOTES
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    "Get to the point!!!"

    We tried, really hard, on a long road trip to get past Seth Godin's annoying delivery style (so slow and he over enunciates everything!) and his continual promise of "I'm going to tell you..." or "you'll learn it here..." without him actually doing that. But after almost 3 hours we couldn't take it anymore. He says the same thing over and over and there wasn't much new here that delivered on his huge promises. Skim it in a bookstore and you'll get what you need.

    19 of 23 people found this review helpful
  •  
    Kevin Grosselfinger 07-06-09 Member Since 2009
    HELPFUL VOTES
    6
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    "Good content, a little difficult to listen to"

    Let me start by saying I am a fan of Seth Godin. I've read most of his work and read his blog daily. Overall this books was good, however Seth's writing style (in this case) does not make for great audio experience. He tends to write his chapters in sub-sections with various titles. This makes for some choppiness in the audio that you really need to pay attention to or you might get lost. Once you get used to this the book is a good listen and if taken to heart can be powerful for any one.

    6 of 7 people found this review helpful
  •  
    Khulan Pleasant Hill, CA, USA 01-14-09
    Khulan Pleasant Hill, CA, USA 01-14-09
    HELPFUL VOTES
    20
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    "the worst audio book ever"

    I never write reviews. But this book was so bad I had to warn others.

    First of all the narration was awful. But I decided to listen further hoping the content is better than the narrator. It was a jumble of obvious and same old ideas. Do not waste your money and time on this book.

    20 of 25 people found this review helpful
  •  
    11-02-09
    11-02-09 Member Since 2009
    HELPFUL VOTES
    1
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    "Fantastic"

    I highly recommend this book to anyone that wants to better understand why Managers are not wired to be Leaders and why so few people choose to be Leaders. In addition, you will come away with a new appreciation for the next person you cross paths with that is referred to as a "heretic".

    2 of 2 people found this review helpful
  •  
    11-11-09
    11-11-09 Listener Since 2009
    HELPFUL VOTES
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    "No innovative scaffolding, one super-trite thesis"

    A 20th century discourse on "Tribes" seemed so promising. This book was a horrible let down, even when buying it using the half-price promotion offer.

    The author states the obvious and employs the phrase "we need you" ad nauseum.

    7 of 9 people found this review helpful
  •  
    Robin Olson Mayberry 05-30-09
    HELPFUL VOTES
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    "Seth! Seth! Seth! Seth!"

    If the world is formed of tribes, and if all tribes need a leader, then surely Seth Godin is the leader of leaders. This book is so fun, informative and easily digestible that when I got to the end, I immediately hit Play and started it again. Thanks to the ideas and concepts in this book, I've brushed off my blogs and my Facebook account, and I'm working harder than ever to bring my ideas into the world by gathering together those of like minds. Read this book and join the tribe!

    5 of 7 people found this review helpful
  • Showing: 1-10 of 49 results PREVIOUS125NEXT
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  • Grant
    Limekilns, United Kingdom
    10/18/13
    Overall
    Performance
    Story
    "Tremendous"
    What did you like most about Tribes?

    Godin makes it very clear what won't work, what will, and distils the necessity of leading.

    I'd recommend his blog first if you're not convinced enough to buy. And if you're not convinced because you think it's not long enough (value for money), consider it like a single malt whisky. It'll age well, it's not dilute, and it's invaluable.


    Any additional comments?

    Don't expect a list of tips and tricks.

    3 of 3 people found this review helpful
  • L. Santer
    Farnham
    11/3/12
    Overall
    "When the student is ready..."

    I had to drive 15hrs in one day, this book is less than 4hrs long, it contains so much thought provoking information that I didn't have time to finish it; on my drive I was either listening or thinking!



    I have known of Seth for many years, however I have never really 'noticed' Seth, until now. His style is infectious with a perfect balance of left hemisphere and then right hemisphere - like Brian Tracy suggests when communicating; 'windscreen wipers'... left then right then left etc.



    Before reading this book I knew something was required, but I couldn't quite put my finger on it. Now I know the missing piece of the puzzle is leadership. If you are at the point in your career where you have so much to give but you are still not sure on the 'how' then this book is for you. Although Seth avoids 'how-to' information he provides just enough rope for you to work it out yourself.



    Would I recommend this book? Absolutely. But only if you are ready to hear/read what it means to you - no more hiding, no more shying away, no more fear. I knew I should admire Seth, now I know why I do.



    Enjoy :- )

    3 of 3 people found this review helpful
  • CD
    Meggen, Switzerland
    12/15/13
    Overall
    Performance
    Story
    "simplistic motivational book"
    What could have made this a 4 or 5-star listening experience for you?

    American style motivational book: you can do anything of you overcome cour fears.. Unrealistic.


    0 of 0 people found this review helpful
  • Amazon Customer
    WIRRAL, United Kingdom
    12/15/13
    Overall
    Performance
    Story
    "Terrible"
    If this book wasn’t for you, who do you think might enjoy it more?

    Take one semi common sense idea and repeat over and over and over and over. The whole thing could have fit in one paragraph. Fleshed out into a book in order to con people and make money which sums up Mr Godin's philosophy really.


    What could Seth Godin have done to make this a more enjoyable book for you?

    Some concrete ideas and steps to succeed would have help. Don't recommend people walk out of their jobs here and now if they are unhappy. Don't tell people not to worry about the product. We don't need factories? How were your books produced and marketed? Who made your smart phone and computers Mr Godin?


    You didn’t love this book--but did it have any redeeming qualities?

    Nope


    0 of 0 people found this review helpful
  • G. Swann
    Morecambe, United Kingdom
    3/3/12
    Overall
    "Rubbish"

    This book title leads people to believe it is about remote tribes that have never met the outside world & its modern day influences. The only thing this book has taught me is to thoroughly read the book description before wasting valuable credits on wasted material which both takes up money & wasted memory.
    Just beware people to read the total book description people so the same doesn't happen to you.

    1 of 11 people found this review helpful
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