In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behaviour, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2000 Malcolm Gladwell; (P)2000, 2005 Time Warner AudioBooks
"A fascinating book that makes you see the world in a different way." (Fortune)
I love learning thru books, about life, people and ways to be better. My best listen so far? The Power of Now, have a good listen!
This Book is very Entertaining. Gladwell has a fun style of writing and some interesting case studies. Out of all the book I took one message, think about who are the connectors, salesman and mavens for your business, treat them different and help the word of month "tip" your business.
This is a 4 star review because there was only one applicable thing about this book.
The narration is very good, which is seldom accomplished by the own author, it was an overall great listen
A better narration by some professional narrator.
I liked the concept in the book.
But listening to the content is boring.
No, because although the author is good at writing ideas, is very slow and boring reading them.
Economics in one lesson, bacause it gives you the complete idea on how economics work and then reading the Tipping Point is better for understanding the little context wher big changes take place.
The seed of great things.
Gladcom Maxwel should focus on writing, he isn't really good reading.
Well written with great real life examples of how real trends and business opportunities are created.
I have read many business books. Many talk about finding new business opportunities but I have not read anything which clearly describes the principles of market trends like this book.
The diversity of real life examples. Who would have thought that Aids, New York crime statistics and footwear have so many things in common.
Anyone in business (or thinking of buying a business or selling a business) looking for the next big trend should read this book. As a Commercial Real Estate agent and business broker specialising in Leisure Property and Business I can see how many of my clients who have restaurants, cafes, motels, hotels and resorts can all benefit from reading this book. eg what is the new food menu trend, what style of bars are going to grow, which type of customer should you target for your resort and more importantly how to use your resources and imagination to find these trends. This book shows that there is generally much more money to be made finding the new niche market rather than simply copying the opposition.I have already started to recommend this book to my clients and colleagues.
The way mister Gladwell reads is very flat and badly articulated, making the audiobook very boring even though the story is not.
I didn't like the way the book is read
The explanation of the six degrees of separetion
The book is very interesting and The fact that it's read by the author is really great.
It is easily understood (english is my second language) and The points of The story are clear.
i bought this one cause i enjoyed sooo much gladwell's 2 books: blink, and outlires which i just loved!! this one was a bit boring, maybe cause it's old and the ideas are not new anymore. anyway, i will buy for sure his next book. i'm a fan.
Yes. Great point of view and provides a good description and analysis of the epidemiological process of just about anything. Pretty interesting and thought provoking.
Clear speaker, lacking in theatrics.
A good listen.
Really enjoyed this book- was recommended to me by a friend. Was impressed by the annecdotal examples making it much simpler to understand the concepts being put forward and this made it much easier to listen to than something which would be more traditional in its approach.
"Typically Great Gladwell Story Telling"
Firstly, my only complaint is that you can't get an unabridged version. Right complaint over, it's another great listen, and another great tale of amazing facts, history and logic. Told with Gladwell's compelling pace and timbre, his stories unfold with wonderfully engaging tempo. If you've not listened to one of his Audio Books, then this would certainly be a great starting point as you dip into a range of very interesting and spellbinding facts, figures and connections. It simply makes sense when told by Mr. Gladwell.
"Hooray for Gladwell!"
What an experience! Loved the way Gladwell told the story, loved the stats he brings to historical facts to link cause and effect of events. Totally recommend this book to everyone!
It's dead good. Really interesting points made by Gladwell. You should go buy it! :-)
I am more of a fiction type of person, but listen to this after my brother told me about it. It is a short book and gives you a quick insight to what Malcolm Gladwell calls the Tipping Point, he looks at crime, children's TV and fashion. The principles are obvious but fascinating nevertheless. I would have liked it to be longer which is always a good sign in my book.
"in case you suffer from insomnia.."
In all honesty, I cannot judge the content as I only managed 40 minutes through the book. The narration was way too dull....
In case the story is good, I advice the author never to attempt to narrate his own books again.
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