The Tipping Point: How Little Things Can Make a Big Difference Audiobook | Malcolm Gladwell | Audible.com
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The Tipping Point: How Little Things Can Make a Big Difference | [Malcolm Gladwell]

The Tipping Point: How Little Things Can Make a Big Difference

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?
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Publisher's Summary

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?

In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behaviour, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.

Don't miss any of Malcolm Gladwell's books, articles, and interviews.

©2000 Malcolm Gladwell; (P)2000, 2005 Time Warner AudioBooks

What the Critics Say

"A fascinating book that makes you see the world in a different way." (Fortune)

What Members Say

Average Customer Rating

4.1 (261 )
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4.0 (127 )
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Performance
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  •  
    jfhn 11-25-09
    jfhn 11-25-09 Member Since 2009
    HELPFUL VOTES
    14
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    "Eye opener!!!"

    it certainly makes you understand and appreciate the surroundings of things, the narrating is good and it keeps you interested.

    2 of 2 people found this review helpful
  •  
    Matteo madrid, Spain 11-26-11
    Matteo madrid, Spain 11-26-11 Member Since 2011

    I love learning thru books, about life, people and ways to be better. My best listen so far? "The Power of Now" have a good listen!

    HELPFUL VOTES
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    "Enterteining"

    This Book is very Entertaining. Gladwell has a fun style of writing and some interesting case studies. Out of all the book I took one message, think about who are the connectors, salesman and mavens for your business, treat them different and help the word of month "tip" your business.

    This is a 4 star review because there was only one applicable thing about this book.

    The narration is very good, which is seldom accomplished by the own author, it was an overall great listen

    1 of 1 people found this review helpful
  •  
    Biswajit Chennai, India 01-22-13
    Biswajit Chennai, India 01-22-13
    ratings
    REVIEWS
    11
    1
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    Performance
    Story
    "Not as expected."
    What could have made this a 4 or 5-star listening experience for you?

    A better narration by some professional narrator.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    disappointment


    Any additional comments?

    I liked the concept in the book.
    But listening to the content is boring.

    0 of 0 people found this review helpful
  •  
    Martino Guadalajara 08-07-12
    Martino Guadalajara 08-07-12
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Big changes through little details"
    Would you listen to The Tipping Point again? Why?

    No, because although the author is good at writing ideas, is very slow and boring reading them.


    What other book might you compare The Tipping Point to and why?

    Economics in one lesson, bacause it gives you the complete idea on how economics work and then reading the Tipping Point is better for understanding the little context wher big changes take place.


    Did the narration match the pace of the story?

    No.


    If you were to make a film of this book, what would be the tag line be?

    The seed of great things.


    Any additional comments?

    Gladcom Maxwel should focus on writing, he isn't really good reading.

    0 of 0 people found this review helpful
  •  
    Con Sydney, Australia 05-14-12
    Con Sydney, Australia 05-14-12 Member Since 2011
    HELPFUL VOTES
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    3
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    Story
    "Find your business niche market"
    What did you love best about The Tipping Point?

    Well written with great real life examples of how real trends and business opportunities are created.


    What other book might you compare The Tipping Point to and why?

    I have read many business books. Many talk about finding new business opportunities but I have not read anything which clearly describes the principles of market trends like this book.


    What about Malcolm Gladwell’s performance did you like?

    The diversity of real life examples. Who would have thought that Aids, New York crime statistics and footwear have so many things in common.


    Any additional comments?

    Anyone in business (or thinking of buying a business or selling a business) looking for the next big trend should read this book. As a Commercial Real Estate agent and business broker specialising in Leisure Property and Business I can see how many of my clients who have restaurants, cafes, motels, hotels and resorts can all benefit from reading this book. eg what is the new food menu trend, what style of bars are going to grow, which type of customer should you target for your resort and more importantly how to use your resources and imagination to find these trends. This book shows that there is generally much more money to be made finding the new niche market rather than simply copying the opposition.I have already started to recommend this book to my clients and colleagues.

    0 of 0 people found this review helpful
  •  
    Paul Mexico, Distrito Federal, Mexico 04-23-12
    Paul Mexico, Distrito Federal, Mexico 04-23-12
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Being the author does not mean you read well!"
    Any additional comments?

    The way mister Gladwell reads is very flat and badly articulated, making the audiobook very boring even though the story is not.

    0 of 0 people found this review helpful
  •  
    Juan México, Mexico 04-02-12
    Juan México, Mexico 04-02-12 Member Since 2012
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Nice book, bad reading"
    Would you listen to The Tipping Point again? Why?

    I didn't like the way the book is read


    What was the most compelling aspect of this narrative?

    The explanation of the six degrees of separetion


    Which scene was your favorite?

    Hush Puppies


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    No

    0 of 0 people found this review helpful
  •  
    Filip Viby J, Denmark 12-26-11
    Filip Viby J, Denmark 12-26-11
    ratings
    REVIEWS
    3
    1
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    Performance
    Story
    "Brillant as usual - Gladwell does it again"
    Would you recommend this audiobook to a friend? If so, why?

    The book is very interesting and The fact that it's read by the author is really great.
    It is easily understood (english is my second language) and The points of The story are clear.


    0 of 0 people found this review helpful
  •  
    shay haifa, Israel 12-12-11
    shay haifa, Israel 12-12-11 Member Since 2011
    HELPFUL VOTES
    6
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    "nope. was not as good as his last 2 books.."

    i bought this one cause i enjoyed sooo much gladwell's 2 books: blink, and outlires which i just loved!! this one was a bit boring, maybe cause it's old and the ideas are not new anymore. anyway, i will buy for sure his next book. i'm a fan.

    0 of 0 people found this review helpful
  •  
    Shane Noosa Heads, Australia 12-05-11
    Shane Noosa Heads, Australia 12-05-11
    HELPFUL VOTES
    2
    ratings
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    5
    5
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    0
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    "Monotone reading at it's best, content was amazing"
    Would you recommend this audiobook to a friend? If so, why?

    Yes. Great point of view and provides a good description and analysis of the epidemiological process of just about anything. Pretty interesting and thought provoking.


    What did you like about the performance? What did you dislike?

    Clear speaker, lacking in theatrics.


    Any additional comments?

    A good listen.

    0 of 0 people found this review helpful
  • Showing: 1-10 of 10 results
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  • Marcia
    By Cupar, Fife, United Kingdom
    1/4/11
    Overall
    "Thought provoking"

    Really enjoyed this book- was recommended to me by a friend. Was impressed by the annecdotal examples making it much simpler to understand the concepts being put forward and this made it much easier to listen to than something which would be more traditional in its approach.

    1 of 1 people found this review helpful
  • Walter Rothon
    London , United Kingdom
    7/8/13
    Overall
    Performance
    Story
    "Typically Great Gladwell Story Telling"
    Would you recommend this audiobook to a friend? If so, why?

    Firstly, my only complaint is that you can't get an unabridged version. Right complaint over, it's another great listen, and another great tale of amazing facts, history and logic. Told with Gladwell's compelling pace and timbre, his stories unfold with wonderfully engaging tempo. If you've not listened to one of his Audio Books, then this would certainly be a great starting point as you dip into a range of very interesting and spellbinding facts, figures and connections. It simply makes sense when told by Mr. Gladwell.


    0 of 0 people found this review helpful
  • Omar
    CHESHAM, United Kingdom
    5/23/13
    Overall
    Performance
    Story
    "in case you suffer from insomnia.."

    In all honesty, I cannot judge the content as I only managed 40 minutes through the book. The narration was way too dull....
    In case the story is good, I advice the author never to attempt to narrate his own books again.

    0 of 0 people found this review helpful
  • David
    Isleworth, United Kingdom
    1/25/13
    Overall
    "Hooray for Gladwell!"

    What an experience! Loved the way Gladwell told the story, loved the stats he brings to historical facts to link cause and effect of events. Totally recommend this book to everyone!

    0 of 0 people found this review helpful
  • Mr
    Cumnock,, United Kingdom
    12/23/12
    Overall
    "Excellent book"

    It's dead good. Really interesting points made by Gladwell. You should go buy it! :-)

    0 of 0 people found this review helpful
  • Butterfly
    Ilford, United Kingdom
    12/1/12
    Overall
    "Definately Interesting"

    I am more of a fiction type of person, but listen to this after my brother told me about it. It is a short book and gives you a quick insight to what Malcolm Gladwell calls the Tipping Point, he looks at crime, children's TV and fashion. The principles are obvious but fascinating nevertheless. I would have liked it to be longer which is always a good sign in my book.

    0 of 0 people found this review helpful
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