In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behaviour, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2000 Malcolm Gladwell; (P)2000, 2005 Time Warner AudioBooks
"A fascinating book that makes you see the world in a different way." (Fortune)
Whether you are runinng a business or trying to manage your family, the book leaves you with very interesting thinking points to revisit your strategies and plans. Very mind opening and empowering.
So, yes; an excellent book to "read" and perhaps re-read..
BUT, the narration..
The over-soothing tone of the author makes you drift into sleep in a story which needs much attention to properly follow and digest. As much flattering as it is to hear the author firsthand, narration should have been done by someone with a tone that better fits the story. So, prepare to use that 10 sec-rewind button over and over -- even then, well worth it.
Loved it, but felt it lacked more in deep analysis of all those viral cases. I have found that Jonah Berger's book goes well beyond this one, and therefore has more practical value.
I love learning thru books, about life, people and ways to be better. My best listen so far? The Power of Now, have a good listen!
This Book is very Entertaining. Gladwell has a fun style of writing and some interesting case studies. Out of all the book I took one message, think about who are the connectors, salesman and mavens for your business, treat them different and help the word of month "tip" your business.
This is a 4 star review because there was only one applicable thing about this book.
The narration is very good, which is seldom accomplished by the own author, it was an overall great listen
I have already heard a lot of audiobooks and despite English not be my native language, I never got trouble to understand what the narrator was saying. In this the tipping point,
I couldn't understand many concepts.
"Abridged version lacks substance"
I generally avoid abridged versions but got this one by mistake. It's not awful, but I get the feeling that a lot of the substance was probably thinned out to shorten the running time, which is a shame - Gladwell's other works contain a wealth of wonderful detail, whereas this felt like it didn't go deep enough into the points made. I will be returning it and getting the unabridged version instead.
Really enjoyed this book- was recommended to me by a friend. Was impressed by the annecdotal examples making it much simpler to understand the concepts being put forward and this made it much easier to listen to than something which would be more traditional in its approach.
"excellent book. a must for any marketer"
This book if excellent. listened to it on audio books and made notes on evernote as I went. really opened my eyes to the mechanics of the spread of ideas and the emergence of trends. non technical, highly engaging, Inspiring. must read for any marketer.
A really good story with valid observations without being overlong. At some parts you're screaming at the recording in acknowledgement and in others pause for thought.
"could have been summarised in an hour"
The overall idea was good but the explanation was too lengthy. The last 30 minutes were a good summary.
not going to change my life but it's a good collection of story's. very similar to others by the author.
Really enjoyed listening to this. Gladwell's delivery of his own research and writing is excellent
"Good read and very informative"
I have read this book about 5 times and I am not done yet. it teaches loads of concepts needed in life and in business. it will also teach you what other people do to be successful
"Fantastic book, not so great performance"
Havent seen the printed version, couldnt say
Made To Stick, since it builds on concepts from that book and Im fairly sure they mentioned The Tipping Point in that one as well. Both are fantastic and take nothing away from each other, only deepens the understanding of trends and ways to ensure successes
Faster pace and a little emotion. Did get the feeling of apathy and distance
Fantastic concept and the content of the book is amazing, the reader could have used a lot more emotion and made it a lot faster. Overall great and a easy recommendation for anyone looking to broaden their understand of trends, group mentality and several interesting phenomenon in our culture
A real eye opener! Really fascinating perception that will enlighten and encourage you to examine which type you are.
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