If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
The Thank You Economy has some good things to say, to be sure, but it only really makes one point: "You must interact one-on-one with your customers using social media." And then Gary makes that same point over and over and over again. So if you "get it" and are already using social media, the book ends up not having much more to say; it's more like a long magazine article than a book. The whole second half is essentially just a serious of anecdotes about specific companies and their use of social media, which Gary then critiques superficially.
Unfortunately, once you "get it" and decide that you must use social media as he recommends, he doesn't offer much in the way of concrete advice for specific programs. He does offer a few dos and don'ts for Twitter and the like, but this sort of stuff is already all over the web.
Gary reads his own work with a folksy schtick that is admittedly fun, and he updates his own work by ad libbing new information for things that have changed since the print edition came out. Some listeners may find him cloying however, so listen to the sample, first.
Best recommended for those who have yet to see the light on social media. If you're already a convert, there's not that much here.
With all due respect to Gary Vaynerchuk, who I think is a visionary and about 24-48 months ahead of the business world as far as innovation goes... this book needs more meat. Yes, there are business examples, yes, there are some interesting and funny stories... but it just didn't recapture the magic of "Crush It" which is certainly the type of book Gary CAN do, and which I rate 5.5 stars on a 5 star scale. I hope during the time he is writing his next book refocuses his attention on the few projects he wants to do well (to include his next book), because the result of spreading himself too thin could definitely be seen and felt while I was listening to this book. Sorry, but I gotta give this book a paz.
My business partner and I are Baby Boomers and when questioned about whether to get involved in Social Media other than a website, we both thought that it would be too much trouble and it would take too much time to keep up with it. Frankly, we thought this was for kids and of no direct value for business. Then Audibles put "The Thank You Economy" in its listing and I decided to listen to it.
Am I ever glad that I did. Gary Vaynerchuck delivers it enthusiatically and, as a bonus, updates you on content that has changed since the written book was published. I now get it and have begun using Social Media as normal tools for personal and business contacts.
I recommend this book highly to anyone but especially to Baby Boomers who often have difficulty grappling with changes in communication that they might think are just for kids. As I stated recently in my Twitter account, "If social media is outside your business comfort zone, get over it before your competitor does" and "Think social media is a fad, not applicable for business? Ask kids where they consult for purchases". Well done, Gary
I am the CTO of a small startup company in Denmark, and I love this book. Gary is that kind of guy that can inspire me.
The internet has brought people closer together. People are communicating, and they do so faster and wider than before. And with smartphones they do it instantly.
Get in to the social media. It is here to stay, and it works. This book gives great inspiration on how it is done correctly. It has given me great ideas to improve our product and brand.
And thank you Gary for doing the audio yourself. I can just hear how much in to this stuff you are, and how much this is in your heart and soul. It makes it so much more powerful to listen to.
know how much you care. Gary V. knows a ton and he shares it with everyone. Gary is a student of his own program, his success could be your success.
If you are wondering why 'social media' and the internet and customer service is so important... do yourself a favor and get this Audible book. Gary educates and entertains, he will get you up to speed in an easy to understand fashion.
I listened to this book to advise my boss on why our social media is not working. I am glad I listened and definitely gained knowledge. I think this is a great book for the small business owner to read/listen and rethink the approach taken to Facebook and Twitter and others.
Book nerd for life!
Yes only because you truly hear the author's enthusiasm. I think hearing his voice made me like the book even more. It also helped that he would go "off script" sometimes.
I loved when he analyzed the Old Spice social media campaign and where they succeeded and where they dropped the ball. I thought I was the only one who noticed.
Enthusiastic, unabridged yet had some extra add-ins every now & then.
I chuckled a few times, but no "extreme" reaction.
Really solid book with great case studies.
As much as I would not like my competitors to read this book I know a must read for EVERYONE except for those who work in the bar and nightclub industry ;)
The majority of the book had me hooked & provided wonderful insight. I recommend it especially to those who don't use social media and, well, probably don't even think about it. The author is the narrator, reading his own work passionately, which adds to any audiobook. The book could have been more consise, ommitting some of the many examples- where even the author's voice lost some of it's enthusiasm.
I am the owner of an interactive agency, so I get that social media is a fundamental shift taking place in our society, and I'm really tired of reading about books that try to get other businesses to "get it." That's not what Thank You Economy is about. This book is about the underlying change in consumer behavior that makes social media critical for a business, which is people are doing business with companies that they like and love.
Gary Vee does an outstanding job of explaining how and why this shift is occurring, and gives a whole slew of examples of exactly what to do with the section on case studies.
The narration is great also. Gary goes off script like, every 3 minutes, so you feel like you're getting bonus material and information that's literally right up to the minute. I've seen him speak in person, and this is as close as you can get to that experience. (He'll also respond to you on Twitter, he's @garyvee.)
I give every new client we land at my agency this book when they come on board. I think Gary Vaynerchuk hit the nail on the head with this one.
"Grasping the not so-obvious"
I loved this book. Most social media books give a hum-drum of social media history and tell you much of the same things that everyone else tells you. There's some differentiation, but after reading Gary's book, I think they really miss the point.
Gary Vaynerchuk seems to have a real grasp on the real trend of what's happening in the social media revolution. The best advice I've ever received is regarding change is to ignore the technology and understand the fundamental human need that's being met. Gary does this. Social media is a way for us to engage and not just find another media to spam people with our messaging and advertising, and that's the heart of the message of this book - as I understand it.
People aren't stupid, and they don't care what you say about yourself; they want proof that what's on the label is real. No amount of hype will do this. Engagement and content will. True service, not lip service. Social media gives us the platform to value people as people, to let people see what we're really all about, and to spread the word about it.
But Gary goes further and gives you strong examples of how to combine social media with other means to create strategies that have true impact on those you're trying to reach and on what you want to accomplish. While the book doesn't have the step-by-step methodology that some want; if it did, we'd lose the essence of substance and transparency that is the heart of what social media is all about.
"Entertaining book made more so in the reading."
Only a few years old and already beginning to get dated, such is the pace at which social media marketing is advancing. Gary is called message in this book is that in order to win and retain customers businesses need to return to the old ways of establishing and building long-term relationships with their customers and in doing so seek to dominateThe niche they have selected in their chosen market. The author does an excellent job of bringing this book to life in his reading especially when he delightfully goes off script to provide greater insight into the text he is now rereading. it is these enjoyable diversions which turned what could have otherwise been a dry business book into a warming lecture. Listeners should note that in his closing chapter Gary states that the book should have a self-destruct date of 2015 as many of the tricks and techniques he suggests will have been well used and mainstream activity by that date. Nevertheless this is a book every consumer marketing executive or student should read.
"good, makes you think"
Sound - even it is a bit too American. Some original interpretations of good ideas; it would be foolish to say that this is not relevant to every industry
"A must read"
Gary Vee knows his stuff. Loved every minute of his audio book. If you want know where the marketing world is going. Get this.
"Gary doing what Gary does best"
Reminding us all, with buckets of passion and character, that the traditional customer service basics and personal touches that were initially lost as we moved to the new economy are even more critical to success today due to the way in which positive and negative feedback can spread so quickly using social media. Most repeated phrase, Pull don't Push. Perfect sense. @upfinder
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