From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-hear theory of social media - how it works, how it's changing human life, and how we can master it for good and for profit.
In barely a decade, social media has positioned itself at the center of 21st-century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine has helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that have persisted for decades.
How did this happen? The scope and pace of these changes have left traditional businesses - and their old-guard marketing gatekeepers - bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.
In The Social Organism, Luckett and Casey offer a revolutionary theory: Social networks - to an astonishing degree - mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media - and to make online content that impacts the world - you must start with the social organism.
With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world - a guide not just to social media but to human life today and where it is headed next.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2016 Oliver Luckett and Michael J. Casey (P)2016 Hachette Audio
"The Social Organism's exploration of social media goes far beyond a recipe for clicks and 'likes' and presents a deeply convincing theory of how life is changing in the digital age, and how you can use social media not only to transform your business but to help change the world." (Arianna Huffington, cofounder and editor in chief of The Huffington Post)
"As individuals, we are the authors of our own thoughts. But, social media has triggered emergence. The sum of our public thoughts has become greater than the whole - a new life has manifested. The Social Organism brings context and perspective to this, our hyperconnected ecosystem." (Biz Stone, cofounder of Twitter, Medium, and Jelly)
"Social media is the most obvious recent way that human life is being forever changed by technology. This book's brilliant unifying metaphor, the Social Organism (which is the converse of my mentor Marvin Minsky's book Society of Mind) illuminates how the ground is shifting beneath our feet." (Ray Kurzweil, inventor, author, and futurist)
Touted as and (for the most part) written as a comparison between the functioning Social (Internet) Marketing and Living organisms. And, solely from that perspective, it is 3 Stars, but could be better.. The author is American by birth but now lives in Northern Europe. Throughout the book there are references to American political viewpoints which are unnecessary and cloud the stated purpose of the book. Take out the political interjections and the book would easily be 4 to 4.5 Stars.
None that I've ever read.
The detailed manner in which he explains the similarities.
Yes, but negatively, every political reference. If i wanted to read about agentized politics i would have purchased a book on that subject.
Author is clearly intelligent, highly educated and experienced.
I enjoyed the concept of this book, and completely agree with his examples and comparisons to biology, but the author presses an agenda, mostly unnecessarily, throughout the book. The only thing I appreciated about that, though, was the fact that you knew his personal beliefs but he still went down the road of advocating for free speech through social channels even though most with his same political bent seem to push for silencing the opposition. Good book overall, gets a little heavy (maybe just me) with some of the biology occasionally, but all good stuff...
Enjoyed the comparison of communication and biological evolution. Intriguing read (listen). To keep an organism alive it needs to be feed and allowed to grow with little constraint, direction yes, constraint no. A must read
Too much Theory not enough practicality. Not what I thought book was about. Felt like author had other motives in writing this book. Maybe author should write a anti Trump book instead!
"A unique and incredible take on social."
How the authors gave real world examples of when examples of how social content emerges, spreads and dies.
The Chapter about the transformation of memes.
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