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The Long Tail
- Why the Future of Business Is Selling Less of More
- Narrated by: Christopher Nissley
- Length: 7 hrs and 56 mins
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Publisher's summary
What happens when everything in the world becomes available to everyone? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each? When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation?
Chris Anderson, editor in chief of Wired magazine, first explored "The Long Tail" in an article that has become one of the most influential business essays of our time. Using the worlds of movies, books, and music, he showed how the Internet has made possible a new world in which the combined value of modest sellers and quirky titles equals the sales of the top hits. He coined the term "The Long Tail" to describe this phenomenon, a phrase that's since appeared in boardrooms and media around the world.
"In short, though we still obsess over hits," Anderson writes, "they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches."
Critic reviews
- Winner of Audio Publishers Association 2007 Audie Award, Business Information/Education
"Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about." (Publishers Weekly)
"Christopher Nissley's reading style fits the content; he's clipped and staccato, like Anderson's writing. His narration is helpful to the listener who prefers not to get bogged down in the theoretical and technical parts of the book." (AudioFile)
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Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- By: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- By brycesp on 03-31-17
By: Anita Elberse
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
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Electronic Dreams
- How 1980s Britain Learned to Love the Computer
- By: Tom Lean
- Narrated by: Mark Meadows
- Length: 10 hrs
- Unabridged
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In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.
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Awesome outline of electronic history
- By Johnny on 09-28-17
By: Tom Lean
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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Overall
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Performance
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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One of the VERY Best!
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Out Dated
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Tough one
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a must-read for agencies and business owners
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Good basic information, but not a lot of good info
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Tough one
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a must-read for agencies and business owners
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Get to the point!!!
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To become a millionaire, you have to think like one. The Millionaire Mind shows you how. Also available: The Millionaire Next Door.
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Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
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Did you know how bad it is to work for Amazon?
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Waste of time
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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My tipping point…for audio
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Outdated
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With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
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Interesting, but not science
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This Is Marketing
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
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What listeners say about The Long Tail
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Jim
- 03-17-07
Good Book, Flawed by Repition
I thought this was a good book that should have been about half the length that it actually was. It's too bad no abridged version is available. I agreed with the author's ideas, but about 3 hours in, I really felt that he was repeating himself unnecessarily.
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6 people found this helpful
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Overall
- Horace
- 01-29-07
My Pick for Book of the Year
This is the best book I’ve read in about a year.
It explains so much of the internet phenomena. It references all the best contemporary work on this subject but pulls it all together in a unified framework.
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5 people found this helpful
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Overall
- Marker
- 05-21-07
In depth solid material
The Long Tail is a well-presented, well-researched book describing the democratization of the means of producing and distributing goods and information. The long tail is what Chris Anderson calls the effect of aggregating vast numbers of like items and graphing them as hits and niches in such a way that the chart looks like a 'reverse hockey stick' with the handle being the tail.
In a digital age the cost and ease of producing niche products and media has both redeemed and made irrelevant Karl Marx? critique of capitalist society. We all can virtually own the means of production and we can independently have access to markets without capital, or very much of it.
In an age of search engines we have the ability to filter an unbelievable range of options so that markets can be made from the thinnest quantity of items and to the smallest niche number of consumers. The Long Tail, once irrelevant and inaccessible, now is driving the digital ecomony.
As a listen, the unabridged version can be a little more detail than you might need, but stick with it and the detail will payoff.
Unlike some books of this type, the audible version does not suffer because you cannot visually scan backward to review when the argument becomes too complex. The reader, Christopher Nissley does a great job.
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4 people found this helpful
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Overall
- BrightLink Roots
- 12-25-08
Change I believe in
As a small business owner, this book has changed the way I think about our product and services.
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3 people found this helpful
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Overall
- Oliver Nielsen
- 09-06-07
Zzz
I've never finished this one. It's oh so boring, even though the subject interests me. I simply find it too slow going, repetitive, and lacking something I did not know beforehand.
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3 people found this helpful
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Overall
- Lynne
- 02-07-07
Food for thought
Being in the book industry, we found this thesis thought provoking. It was a challenging but much needed wake up call. Well illustrated with current business innovations and trends, it helped me to appreciate how quickly the world is changing and gave us some ideas on positioning ourselves for the future.
There is quite a following to this book and several websites are devoted to its discussion. Recommended for any business owner, across all industries! A worthy herald of sea-change.
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3 people found this helpful
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Overall
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Performance
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Story
- J.B.
- 01-04-15
A Long (but worthy) Tale, About a Long Tail.
Provides a new component to business analysis; in that the tradition factors of marketing no longer provide a full market view. Sale of limited or unique market products can now be readily presented and supplied alongside dominant market products. Each having equal opportunity to reach and be purchased by other distributors and end market purchasers. The study further demonstrates “tail” products in mass can equal and surpass the dominant market products when conglomerated. Think Amazon.
A little dated, a little too redundant and a little too long but an essential understanding to anyone who seeks to market in today's arena; and especially marketing via the web. Don’t let my ratings discourage those who need to consider how to sell a product in today's electronic world. It is not necessarily a fun read, but it is an educational read.
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- michael
- 08-23-11
the long tail
This book was an absolute waste. What was said in the book could have been said in 3 paragraphs. Basically, it is about niche marketing. So how do you stretch a narrow topic like that over 8 hours?? I am not sticking around to find out..
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- Peter B. Sims
- 01-28-08
Wow! A must listen!
I found this book to be interesting and dynamic. I could not turn it off. I have listened to it twice to make sure I did not miss anything.
Buy this book if you want to learn about the past, present and future of business.
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- Audio Gra Gra
- 03-10-11
Very good, but needs an update
A very interesting audiobook with just one flaw - because it largely draws upon technology and related businesses for its subject matter, it is already slightly dated. This is one of those books that would benefit from an update, not because anything in it is necessarily wrong, but because things in this sphere just move so quickly. For example, MySpace, which is mentioned excitedly in the book, is now a dying website...
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