A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
First published in 1934 and revised in 1962, this book gathers journalist and historian Joel Augustus Rogers' columns from the syndicated newspaper feature titled Your History. Patterned after the look of Ripley's popular Believe It or Not the multiple vignettes in each episode recount short items from Rogers's research. The feature began in the Pittsburgh Courier in November 1934 and ran through the 1960s.
Medical Apartheid is the first and only comprehensive history of medical experimentation on African Americans. Starting with the earliest encounters between black Americans and Western medical researchers and the racist pseudoscience that resulted, it details the ways both slaves and freedmen were used in hospitals for experiments conducted without their knowledge - a tradition that continues today within some black populations.
"Author composed this book so that it is interesting."
Social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.
In this classic work, Professor George G. M. James methodically shows how the Greeks first borrowed and then stole the knowledge from the Priests of the African (Egyptian) Mystery System. He shows how the most popular philosophers including Thales, Anaximander, Plato and Socrates were all treated as men bringing a foreign teaching to Greece. A teaching so foreign that they were persecuted for what they taught.
"Outstanding, one of my favorites in print"
33 Strategies of War is a comprehensive guide to the subtle social game of everyday life, informed by the most ingenious and effective military principles in war. It's the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War, and is abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Hannibal to Ulysses S. Grant, movie moguls to samurai swordsmen.
A three part treatise on Democracy, Economics, and Social Relationships.
©2011 FreshBeat Audio (P)2011 FreshBeat Audio
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