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The Fair Trade Scandal: Marketing Poverty to Benefit the Rich | [Ndongo Sylla]

The Fair Trade Scandal: Marketing Poverty to Benefit the Rich

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.
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Publisher's Summary

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

By distinguishing local impact from global impact, Sylla exposes the inequity built into the system and the resulting misallocation of the fair trade premium paid by consumers.

The Fair Trade Scandal is an empirically based critique of both fair trade and traditional free trade; it is the more important for exploring the problems of both from the perspective of the peoples of the Global South, the ostensible beneficiaries of the fair trade system.

©2014 Ndongo Samba Sylla (P)2014 Redwood Audiobooks

What the Critics Say

"Ndongo Samba Sylla has given the answer to [the fair trade] question by conducting a very thorough research, an in-depth survey, and a critical reading of the literature on the subject..." (Samir Amin, author of The People's Spring: The Future of the Arab Revolution)

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    Andy Westport, CT, United States 09-04-14
    Andy Westport, CT, United States 09-04-14 Member Since 2010
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    "strictly a policy analysis"

    If your interest is all about policy, this book is for you. If you want to get a better understanding of the dynamics of fair trade and the producer and consumer levels, the book falls way short.

    1 of 1 people found this review helpful
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