The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose?
Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.
©2010 Sheena Iyengar (P)2010 Hachette Digital
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"Fantastic, a must read for anyone"
If I could give this book 6 stars out of 5, I would. Regardless of your interest in behavioural economics I think anybody would find this book absolutely fascinating. Perhaps it is because the author is blind, I can't be sure, but this is a truly unique way of writing which adapts perfectly to the audio format.
On top of being a great read, this is great science. There are a lot of experts in this field but the author is the person who made the groundbreaking discovery around the Paradox of choice which is now influencing policymakers and thinkers around the world.
"not for me"
this is a book by a university researcher, based on social experiment. I found it more confusing than interesting, it doesn't help you to choose, it looks at choice on a scientific and neurological level.
i think I would have preferred a philosophical and psychological approach, so I didn't enjoy the book.
an I didn't like the author style of writing, I found it a little bit silly, a little bit too "women magazine" style, the angles and points of views she used didn't resonate with me.
"Thank you Sheena Iyengar for this great book"
I enjoyed every bit of this incredible little book, which is an eye opener for sure. For someone who is visually impaired, you Sheena Iyengar can see better than many of us!!! So much in our life is determined by the choices we make, and yet if you did not grow up in the West, your perspective and perception of choice could be very different. Sheena went to an extraordinary length to research the subject and travel the world to be able to understand and explain the cultural differences and attitudes to choice and individualism/ collectivism. I am someone who was born in Communist times, grew up in times of Change and moved to a Western country and there indeed was a time when I was completely lost and could not easily grasp the modern western/ capitalist way of life and thinking, I was disturbed by the underlying sense of unfairness and the feeling that I was surrounded by egotism. It wasn't until after years of blending that I realized that I am the one who has to take full grip of my choices, all choices and only then I experienced contentment, joy and freedom which seemed hard to reach before. In this day of multicultural society, living in a globalized city feels great and precious as experience, now I don't only identify myself as a EU citizen, but a 'child of the World'. But do we really have understanding of the cultural differences and different attitudes and choices people face? Choose this book, and you have already made one excellent choice!
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