• The All New Don't Think of an Elephant!

  • Know Your Values and Frame the Debate
  • By: George Lakoff
  • Narrated by: Chris Sorenson
  • Length: 6 hrs and 50 mins
  • 4.5 out of 5 stars (420 ratings)

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The All New Don't Think of an Elephant!  By  cover art

The All New Don't Think of an Elephant!

By: George Lakoff
Narrated by: Chris Sorenson
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Publisher's summary

Since it became an international best-seller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today’s issues, the 10th-anniversary edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides listeners on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples’ lives? Whether you answer yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

©2014 George Lakoff (P)2014 Recorded Books

What listeners say about The All New Don't Think of an Elephant!

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    4 out of 5 stars
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    4 out of 5 stars

Nice book, shitty narrator voice

The author makes sense and has put some effort into his book, all of which the narrator made it sound like shit with his voice.

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11 people found this helpful

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    5 out of 5 stars

The book was great. The voice actor was weak.

I thoroughly enjoyed this book. Great insight and thoughtful. Some of the points were slightly off in the "messaging" he developed in response to conservative frames. Overall, this blew my mind though.

The voice actor sounded somewhat meek and snoopy to me. I would have liked a stronger voice actor.

Overall, an amazing book. Highly recommended.

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8 people found this helpful

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    4 out of 5 stars

I only wish it were longer.

Some great insights here - no matter where you stand on an issue, understanding the conceptual basis is crucial to resisting manipulation. As a linguistics student, I'll probably read Lakoff's other books too.

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4 people found this helpful

  • Overall
    5 out of 5 stars

Must read for all progressives!

This book illuminates a lot. Progressives have a lot of catching up to do. Let's get to it!

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3 people found this helpful

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    5 out of 5 stars

Brilliant, practical social political analysis.

Never more needed; should be read by all who want to move us forward. Excellent narration as well. Lakoff provides an essential understanding & toolkit for progressive change work.

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3 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Essential guide to progressive politics

The ideas in this book are revolutionary. The narrator was less then stimulating , but the book itself more than made up for it .

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Must read!

Despite people's opinion about Lakoff, his ideas are very interesting and worth your time knowing! There was a line in a TV show, "You call the conservatives stupid, the liberals losers." It's hilarious and kind of true. This book tells you why it is true lol!

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  • 09-02-15

Save your money

This author needs a course in basic sociology, economics, finance and history. Worst audible book I've ever bought

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A Feast of Strawmen and Fallacies

Best listened 1.25x to 1.5x speeds. While the narrator does a decent job, he is almost painfully slow.

The author is consistent in communicating and using his intended ideas & concepts (framing discussions, values, and word choices), he misrepresents many events, leaves out relevant details, and misrepresents & conflates ideologies (perhaps intentionally?...I definitely began to wonder that but hope not). The author isn't as self-aware as he'd have you believe and seems to even do the very things he complains about or warns not to do. Obviously I disagree with many things and perspectives in the book, but it was a lot of the logical fallacies, omissions of relevant facts, and misrepresentation of differing views which irritated (dare I say triggered?) me the most. In the book the author develops frameworks of "strict father" and "nurturing parent" models within which he tries to cram the differing viewpoints on a wide range of topics and issues. Unfortunately for the author he strains his analogies and frameworks to the breaking points IMO. An example he brings up more than once being Christian beliefs and values. My advice to him for future revisions would be to actually read the New Testament...especially Epistles like Romans.

I listened to this on a recommendation from a coworker for some inside baseball and strategy from the political left, and as irritating as it often was it seems at least helpful from that perspective.

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1 person found this helpful

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very informative

really enjoyed this book. very informative.
definitely need to take this in before arguing politics!

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1 person found this helpful