The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world?
In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
Glimmer takes readers on a journey through today-s fascinating world of design, where the formerly distinct disciplines of graphic, product, and social design are undergoing -smart recombinations.
In the cutting-edge studios of Mau and other visionaries, everything is ripe for reinvention-including the ways businesses function, children learn, and communities thrive.
While celebrated designers work on re-creating the world, Berger reveals the growing grassroots glimmer movement in which everyday people are emerging as designers and problem solvers. Readers will be fascinated by how transformation design is reinventing companies and addressing thorny social problems.
The best designers already know how to transform that glimmer of possibility into the steady glow of creation and innovation-and with the inspiration of Glimmer, we-re now all able to do the same.
©2009 Warren Berger; (P)2009 Audible, Inc.
If you already know about design thinking, or are using it within your enterprise, this won't tell you anything you don't already know.
There are interesting stories, but dont expect any new insights.
Warren Berger takes the listener far beyond the design of tangibles, to the design of intangibles.
Narration is first rate.
Absolutely fascinating book on the way Design Thinking has changed the world, for better and worse, and what current Designers are doing to change everyone's life for the better. Every case study mentioned is amazing, my favorite being how Deborah Adler has revolutionized Target's pharmacy to make it easy to understand medication, and harder to take the wrong thing.
The worst part of this book is that it makes me want to go back to school and get into Design!
Far-reaching and rich in content, this amazing book on appropriate design simply blows me away. So many anecdotes, practical concepts, and insights make it a must-have for anyone interested in the subject. Warren Berger thank you. You have put together a book that will inspire to change the world.
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