In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm - that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.
©2009 Nicholas A. Christakis; (P)2009 Simon & Schuster
mostly nonfiction listener
Would have been much better if the author had not read his own book. Author read books seldom work (unless you are Malcolm Gladwell) - reading for audio is as much of an art as writing the book. The book? I recommend Connected even though it is not a great book. The essential truth of the power of networks, and the science done by the authors to tease out their salience, are both sound and ground-breaking. Methodologically strong and epistemologically important. We need to think about our worlds from the perspective of networks. Connected proves that not every good academic can write a popular book based on their work. Can't blame them for trying. Advice...buy in paper....skim through...and share the ideas.
The personal network effects described in this book are fascinating and compelling. Yet they defy logic and intuition. How can my weight gain have an impact on someone I don't even know, but who is a friend of a friend? The ramifications are wide-reaching, especially given how literally connected the world today is. I will likely listen to this book again in order to figure out how I can use its ideas and findings in my work as an advertising writer and strategist.
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