The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.
Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent, putting the spotlight on your ideas, insights, projects, and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people and not others and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.
Parr combines the latest research on attention with interviews with more than 50 scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times best-selling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical audiobook that will change how you assign jobs to your kids or staff, craft a multimillion-dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
©2015 Ben Parr (P)2015 HarperCollins Publishers
Loved all the research and interviews with up to date and unique information. I particularly enjoyed the chapter on color.
A very interesting perspective and dissection of why someone or something becomes popular and accepted by the masses. Ben has done wonderful research and breaks down interesting stories on why some things ignite and why some fall short.
This book was recommended by a good friend. Its insights, studies and relevance are refreshing and encouraging. Captivology is no longer a mystery.
Very enjoyable reader. I will listen again to glean more wisdom from this book.
I think every marketer should read/listen to this book. We constany battle for users attention and it will help you a lot if you know what methods to uae to capture attention.
Great book with examples. Recommended.
Excellent primer on the essential elements required to capture attention in a noisy marketplace. I listen to numerous business books. Captivology is a listen that has earned a spot on the future business classics list. This one is worth a credit, or the purchase price.
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