This article, written by Robert Cialdini, originally appeared in the February 2001 issue.
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©2001 Scientific American
This short article was direct and to the point. Not a lot of fluff here. It's not the end to end solution to persuading others but it gives you the foundation to build upon
Just like in the book they say, we are manipulated into feeling we must reciprocate. well, i did.
quite the basic knowledge, well structured and quite usefull, an excelent 2 bucks investment, a must read for basic survival.
Moderately interesting but no stunning insights. I was hoping for more science, particularly science that may go beyond what you'd intuit anyway.
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