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The Science of Persuasion: Scientific American | [Robert Cialdini, Scientific American]

The Science of Persuasion: Scientific American

From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.
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Publisher's Summary

From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.

This article, written by Robert Cialdini, originally appeared in the February 2001 issue.

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    ©2001 Scientific American

  • What Members Say

    Average Customer Rating

    4.0 (110 )
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    4.2 (44 )
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    4.1 (47 )
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    Performance
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    •  
      Shaina H 09-09-08
      Shaina H 09-09-08 Member Since 2008
      HELPFUL VOTES
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      Overall
      "Direct and to the point"

      This short article was direct and to the point. Not a lot of fluff here. It's not the end to end solution to persuading others but it gives you the foundation to build upon

      6 of 6 people found this review helpful
    •  
      Christopher Centerport, NY, USA 04-12-08
      Christopher Centerport, NY, USA 04-12-08
      HELPFUL VOTES
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      Overall
      "Money well spent"

      Short and sweet. If you are in sales or negotiate on a regular basis, this is a must read!

      5 of 5 people found this review helpful
    •  
      jose Medellin, Colombia 07-19-11
      jose Medellin, Colombia 07-19-11
      HELPFUL VOTES
      1
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      Overall
      "feeling obliged"

      Just like in the book they say, we are manipulated into feeling we must reciprocate. well, i did.
      quite the basic knowledge, well structured and quite usefull, an excelent 2 bucks investment, a must read for basic survival.

      1 of 1 people found this review helpful
    •  
      Alex United States 05-25-11
      Alex United States 05-25-11 Member Since 2010
      HELPFUL VOTES
      44
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      Overall
      "Nothing suprising here -- mostly common sense."

      Moderately interesting but no stunning insights. I was hoping for more science, particularly science that may go beyond what you'd intuit anyway.

      1 of 1 people found this review helpful
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