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Fade to Black | [Robert Goldsborough]

Fade to Black

Wolfe investigates a sticky matter of Cola Wars espionage. For the men of Madison Avenue, the battle between soft drink giants Cherr-o-key and AmeriCherry seems heaven-sent. For years now, the firm of Mills/Lake/Ryman has fought to help Cherr-o-key become the nation’s favorite fizzy cherry soda, but each time they come up with a new slogan, mascot, or jingle, AmeriCherry has beaten them to it. There is a mole inside the agency, and only Nero Wolfe can ferret him out. Although he is as round as a cherry, Wolfe has no taste for soft drinks. But the question of industrial espionage is too sweet for him to resist, and so with assistant Archie Goodwin at his side, he sets out to end this vicious corporate feud. Only when the first adman dies, however, does he realize that a marketing war can be just as dangerous as the real thing.
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Publisher's Summary

Wolfe investigates a sticky matter of Cola Wars espionage. For the men of Madison Avenue, the battle between soft drink giants Cherr-o-key and AmeriCherry seems heaven-sent. For years now, the firm of Mills/Lake/Ryman has fought to help Cherr-o-key become the nation’s favorite fizzy cherry soda, but each time they come up with a new slogan, mascot, or jingle, AmeriCherry has beaten them to it. There is a mole inside the agency, and only Nero Wolfe can ferret him out. Although he is as round as a cherry, Wolfe has no taste for soft drinks. But the question of industrial espionage is too sweet for him to resist, and so with assistant Archie Goodwin at his side, he sets out to end this vicious corporate feud. Only when the first adman dies, however, does he realize that a marketing war can be just as dangerous as the real thing.

©1990 Robert Goldsborough (P)2012 Audible, Inc.

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    Wadie Santa Ana, CA, United States 03-15-13
    Wadie Santa Ana, CA, United States 03-15-13 Member Since 2007
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    "Rex Stout was a genius"

    Robert Goldsborough is not. That is the only explanation I can think of. The Nero Wolfe stories written by Mr. Stout are quick and sharply written with neat plots and clever dialog. Every meal created by Felix is described with loving detail in these books. This Nero Wolfe book written by Mr. Goldsborough is mean spirited and trite. Felix and his meals are an afterthought rather than inspiring enough to have a cook book created for them. Archie isn't a smart alek in the book, he is downright disrespectful of Wolfe. At first I blamed the narrator and he really isn't suitable for Archie but as the book went on I realized the problem was really what was being said rather than the tone of voice. The actual mystery isn't bad. It was agony getting to the end though.

    2 of 2 people found this review helpful
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