MBA ASAP Business Strategy

Strategic Thinking, Planning, Implementation, Management and Leadership

By: John Cousins

Narrated by: Virtual Voice

Length: 1 hr and 11 mins

Publisher's summary

Why read this strategy book?
Understand business from a strategic perspective. Senior executives routinely share and discuss strategy with marketing directors, operations chiefs, and other direct reports. But how much do those managers really understand about strategic thinking, planning, implementation, and measurement? A recent investigation into this question concluded most managers don't understand enough about strategy to be useful. Asked to take a basic strategy exam—a test that any CEO or senior manager should easily ace—a representative sample of U.S. managers from C-level executives to supervisors scored an average of only 23%.

Lack of strategic literacy matters and impacts an organization’s ability to optimally perform. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy or reach their full potential.

Does a lack of strategic literacy matter?
From a managers’ point of view, it surely does. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy. People don’t tell their bosses that they don’t understand strategy. It’s the usual human reluctance to admit ignorance. In a survey, managers were asked what happens in meetings when people don’t understand strategy. The majority chose answers reflecting that reluctance, such as “Most people don’t ask because they don’t want to appear uninformed in front of their boss or peers.” Don’t let this be you. Read this book and understand Business Strategy.

Strategy in business is the big picture. It is about picking goals for the enterprise and then figuring out what resources are going to be assembled to achieve those goals. Learn strategic thinking, planning, implementation, management and leadership ASAP with this short comprehensive volume. Achieve more, faster, and reach your full potential. Are you planning on getting a business degree? An MBA? Want a leg up in your classes and coursework? Looking for a way to turbocharge your career and level up? Thinking of changing careers or starting a business? Do you aspire to be a manager? Be an infinite learner. Leaders never stop developing their skills by refining old ones and learning new ones. Are you a new manager or interested in increasing your managerial influence? In any case, the challenges you face come in all shapes and sizes with little regard for your schedule. You need to be prepared. To reach your full potential you need to master new business and personal skills. Packed with practical advice the MBA ASAP Series are the primers you need to develop your managerial and leadership skills. You’ll find best practices on topics from understanding financial statements and the fundamentals of strategy to negotiation and marketing. The book’s brief sections allow you to target the solutions you need quickly, or take a deeper dive if you need more context. This book is designed so you can immediately start implementing the ideas into your work. 100% money back guarantee if you are not satisfied. You can return most items purchased at Amazon Books for a full refund within 30 days of purchase. MBA ASAP is dedicated to educating the world in the ways of business.