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Pamela Swingley: The Art of Internet Marketing Speech

Pamela Swingley: The Art of Internet Marketing

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Publisher's Summary

The Internet is revolutionizing the marketing of products, services, ideas and causes. Swingley provides an overview of major trends in the fast-changing world of online marketing, including search, web analytics, affiliate relationships and consumer-generated content. She offers a user-friendly framework for planning and optimizing Internet marketing as well as enjoying and better understanding our personal online experiences.

©2007 The Commonwealth Club (P)2007 The Commonwealth Club

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