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The Master Switch
- The Rise and Fall of Information Empires
- Narrated by: Marc Vietor
- Length: 14 hrs and 11 mins
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Publisher's summary
A secret history of the industrial wars behind the rise and fall of the 20th century's great information empires - Hollywood, the broadcast networks, and AT&T - asking one big question: Could history repeat itself, with one giant entity taking control of American information?
Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate. Every once-free and open technology was in time centralized and closed, a huge corporate power taking control of the master switch. Today, as a similar struggle looms over the Internet, increasingly the pipeline of all other media, the stakes have never been higher. To be decided: who gets heard, and what kind of country we live in. Part industrial exposé, part meditation on the nature of freedom of expression, part battle cry to save the Internet's best features, The Master Switch brings to light a crucial drama rife with indelible characters and stories, heretofore played out over decades in the shadows of our national life.
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- Unabridged
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Program or Be Programmed
- Ten Commands for a Digital Age
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 3 hrs and 28 mins
- Unabridged
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In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
- By Bjarne on 02-05-15
By: Douglas Rushkoff
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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The End of Power
- From Boardrooms to Battlefields and Churches to States, Why Being In Charge Isn't What It Used to Be
- By: Moises Naim
- Narrated by: Matt Kugler
- Length: 12 hrs and 59 mins
- Unabridged
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In The End of Power, award-winning columnist and former Foreign Policy editor Moisés Naím illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research and a lifetime of experience in global affairs, Naím explains how the end of power is reconfiguring our world.
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Profound Manifestation
- By Harold on 12-11-23
By: Moises Naim
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
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Service Games
- The Rise and Fall of SEGA: Enhanced Edition
- By: Sam Pettus
- Narrated by: Tom Racine
- Length: 17 hrs and 13 mins
- Unabridged
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New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
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The Story of the Fall of Sega
- By Austin on 01-05-15
By: Sam Pettus
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Trekonomics
- The Economics of Star Trek
- By: Manu Saadia
- Narrated by: Oliver Wyman
- Length: 8 hrs and 16 mins
- Unabridged
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What would the world look like if everybody had everything they wanted or needed? Trekonomics, the premier book in financial journalist Felix Salmon's imprint PiperText, approaches scarcity economics by coming at it backward - through thinking about a universe where scarcity does not exist. Delving deep into the details and intricacies of 24th-century society, Trekonomics explores post-scarcity and whether we, as humans, are equipped for it.
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An Amusing & Practical Analysis of Fictional Ideas
- By Lost In The Wash on 09-19-16
By: Manu Saadia
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The Square and the Tower
- Networks and Power, from the Freemasons to Facebook
- By: Niall Ferguson
- Narrated by: Elliot Hill
- Length: 17 hrs and 22 mins
- Unabridged
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Most history is hierarchical: it's about emperors, presidents, prime ministers, and field marshals. It's about states, armies, and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?
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Not his best by a long chalk: Read Steven Pinker.
- By David on 02-05-18
By: Niall Ferguson
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Electronic Dreams
- How 1980s Britain Learned to Love the Computer
- By: Tom Lean
- Narrated by: Mark Meadows
- Length: 10 hrs
- Unabridged
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In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.
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Awesome outline of electronic history
- By Johnny on 09-28-17
By: Tom Lean
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The Network
- The Battle for the Airwaves and the Birth of the Communications Age
- By: Scott Woolley
- Narrated by: Stephen Hoye
- Length: 8 hrs and 7 mins
- Unabridged
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Performance
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This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.
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The Classic Struggle
- By Jean on 06-01-16
By: Scott Woolley
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(Revised). Missing some, but informative.
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You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping, undermined by players in Taiwan, Korea, and Europe taking over manufacturing.
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Great history, but could poor narration
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The Prize
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The Prize recounts the panoramic history of oil, and the struggle for wealth and power that has always surrounded oil. This struggle has shaken the world economy, dictated the outcome of wars, and transformed the destiny of men and nations. The Prize is as much a history of the 20th-century as of the oil industry itself.
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major let down
- By Randol on 06-18-10
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The Second Machine Age
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In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies — with hardware, software, and networks at their core — will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.
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Upbeat but Limited Survey of Exponential Change
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What listeners say about The Master Switch
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Roy
- 11-12-10
Great Read
Tim Wu, a scholar of technology, innovation and cyberspace has produced a very informative book which is timely in many ways. He relates in detail how communication technology has been guided by the profit motive and political actions during the last century and the current era. I have heard some of these stories before, but not in this context. If you are interested in or concerned about the direction that electronic media is taking in the US, this is the book for you. It is not light reading, but well worth the time spent. I found the first few chapters a little tedious largely because they were not covering what I was I thought were my interests. After a while, however, I realized what Wu was saying and by the last third of the book he had "my earlobes in his hands." I would, however, recommend that you listen to the Audible recording of Wu's earlier book, "Who Controls the Internet?", first for background. This book will fill in the details and more. Well written and accessible. Marc Vietor's narration is excellent.
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- Neil
- 10-24-11
Very interesting history, biased conclusions
I've never heard of Tim Wu before reading this, but he really knows his stuff as far as media/technology history goes. The best parts of this book were examining this history of prior "cutting edge" media (Telephony, Radio, Television) through the eyes of what we'd now call the "Open Source" vs. "Closed System" dynamic. Fascinating and informative. I found I couldn't put it down.
HOWEVER -- the last hour turns into a very biased analysis of what's going on today.
I take his larger point -- that the Internet's open-ended structure which we tend to think of as permanent is not, in fact, unassailable. I think it's a well-supported point and he makes some interesting conjectures as to how that structure could change.
But I feel he makes a serious error in his analysis.
Specifically, he reduces "fate of the communications future" to a simple dynamic: Apple vs Google, with his preference clearly falling on Team Google. I think this a fairly short-sighted, narrow interpretation. Unlike the Bell of RCA companies of yesteryear, *neither* company owns anything that could not be replaced through a process of consumer demand. (Neither owns the "wires") Apple is not the "too big to fail" monopoly that Bell was -- it just plays nicely with the companies that are. So while these two companies clearly have different ideologies vis-a-vis the internet, BOTH could be undone by a vertically integrated powerhouse!
Further, as another reviewer points out, it assumes an American dominance of the communications future. And, like it or not, the Internet has wrested that ability from any one nation. Let's assume that "Comcast-NBC-Verizon-Apple-Intel-Universal" (Hypothetical Conglomerate) were to make the internet "controlled" in the USA. This would be such an economic disadvantage the the US, that new pioneer firms would pop up in more free information markets. This will always serve as a disincentive towards central control.
My griping aside -- I can heartily recommend this book. Take some of the analyses with a grain of salt and make up your own mind -- but don't skip this book simply because it draws some dodgy conclusions. You'll learn a lot and it will make you think.
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Overall
- peter
- 11-27-10
monopoly and government
A very interesting historical overview of the development of several monopolies in telecommunication (radio/film/telephone/TV/cable) and the interface between state/coorporations/tax slaves. A pity that the conclusions are inconsistent with the history described and misses the main point. Monopolies are maintained by government regulation and courts protecting the monopolist against competition. In stead of pleading for an abolishment of this initiation of force by the state to prevent monopolies, he pleads for more regulation by government to prevent monopolies, although he recognizes the "who regulates the regulators" problem (after the Bell monopoly was put together again as AT&T by many political donations and subsequent legal attacks on competition and AT&T was found eves dropping on the tax cattle for the government as thanks for their regained monopoly). Why ask people who hold a territorial monopoly of force/justice/taxation/money creation to prevent monopolies in your society? It is insane in my view. Why not the obvious conclusion: If you want no monopolies:Don't approve of their protection by government who initiates force against competition?
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14 people found this helpful
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- Tim
- 01-28-11
Geek Read
I needed a good tech read and this title what my interest called for. Tim Wu went beyond at doing his homework for this book. The Master Switch needs to be an requirement for any communication class. The book force us to look on an open network. Great read!!! I was hook.
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- Horace
- 04-11-11
The Impending Closure of the Internet
This book makes an historical argument that the natural evolution for information industries is a succession of generations, where each generation starts with an open disruptive innovation that at some point transitions to a closed monopoly (or duopoly). The book then expands on this model, by showing a few common, but less natural (i.e., forced) variations on this pattern. The first variation is where the established monopoly destroys the new industry in it infancy (usually involving some criminal thuggery and a good deal of predatory pricing and/or price fixing), thus co-opting the disruption. A less common variation is where the government steps in to breakup or limit the anti-social behaivor of a monopoly.
The book then argues that the Internet is historically unique among information industries, because it has created horizontal monopolies (like Google) instead of the traditional vertical monopolies (like ATT or NBC at their peeks). The result is a much more openness for the same level of industry maturity, which is mostly good for society. The author seems deeply ambivalent about rather this is a stable situation. It presents a rather strong set of arguments for the idea that sometime in the next 10 year (approximately) the Internet will probably transformed from the ???Wild West??? into a closed monopoly much more like TV in the ???70s. But in the end the author is unsure that the Internet is not somehow fundamentally different, so he argues that, while this possibility should be taken far more seriously than most do, the actually outcome is approximately unknowable.
Nevertheless, he embraces the idea that society should want the internet to remain open and should be willing to make changes to ensure that this happens.
Thinking about the internet in the context of the long history of abusive monopolistic practices in U.S. information industries is a surprisingly useful. This is one of the better books I???ve read this year.
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- Michael M. Chirico
- 11-06-10
Excellent, Smart, Entertaining
Detailed historical account that's exciting...it reads like a novel; yet, you get an intellectual workout. It's builds an interesting case for how companies eventually deal with changing access to information.
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- RickyF
- 02-06-11
One of the best books of 2010
Wu does a masterful job of documenting the tyrants of communications and how they manipulate the political and legal system to stifle competition and twist the marketplace to their benefit at the expense of the rest of us. The stories are fascinating and the lessons instructive. Highly recommended.
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- Zooomer
- 11-20-10
Interesting and informative
Wu's book ties together the stories of the evolution of various information technologies into mass media conglomerates and empires in America over the past 150 years. Just as interesting as the parallel paths of consolidation into monopolies is the impact of the various larger-than-life moguls who built these empires. From Theodore Vail and Adolf Zucker to Steve Jobs these men recognized the opportunities of their lifetimes and seized them by the throat. It is instructive to consider this recurring history when anticipating the likely future of the internet. Will the Googles dominate or will it be a new era of Net neutrality? It may be too early to say, but this book makes you aware of the likely scenario that history implies. A good read.
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- Steve
- 10-03-11
Must listen for anyone in technology or media
Where does The Master Switch rank among all the audiobooks you’ve listened to so far?
Master Switch is a modern history book about the rise and fall of information and the technology (and people) that facilitated it. As a technologist I find it to be a required listen for anyone interested in technology and media with the hope that there are many lessons to learn.
What did you like best about this story?
How Tim Wu takes the listener on a tour of the history of information technology and the communication empires that it spawned such as telephone, radio, television and now those that evolved from the internet and mobile spaces.
Which character – as performed by Marc Vietor – was your favorite?
The depiction of Edison and David Sarnoff were quite interesting. However, it wasn't specifically due to Marc's narration.
Was this a book you wanted to listen to all in one sitting?
The book is too dense to listen in one sitting. I found that I would listen to passages and then reflect on them later. There were a few chapters that I listened to more than once.
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- Kindle Customer
- 01-31-11
Something to think about
This book gave me a lot to think about. It give a look into monopolies and how they are formed. How the government can play a role into breaking them up or let them continue business as usual.
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5 people found this helpful