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Road to the White House: Campaign Advertising & the Press, Politics, and Public Policy (12/26/04) | [Mark McKinnon]

Road to the White House: Campaign Advertising & the Press, Politics, and Public Policy (12/26/04)

On December 26, 2004, Bush-Cheney Campaign Chief Media Adviser Mark McKinnon spoke on political advertising and the 2004 campaign. Also, Harvard's Shorenstein Center on the press, politics, and public policy in Cambridge, Massachusetts.
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Publisher's Summary

On December 26, 2004, Bush-Cheney Campaign Chief Media Adviser Mark McKinnon spoke on political advertising and the 2004 campaign. Also, Harvard's Shorenstein Center on the press, politics, and public policy in Cambridge, Massachusetts.

©2004 National Cable Satellite Corporation

What Members Say

Average Customer Rating

3.1 (36 )
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3.3 (12 )
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Story
3.5 (10 )
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Performance
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  •  
    Thomas WindsorUnited Kingdom 11-26-05
    Thomas WindsorUnited Kingdom 11-26-05 Member Since 2004
    HELPFUL VOTES
    52
    ratings
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    8
    7
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    Overall
    "Interesting and well worth a listen"

    This is an overview of the Bush mass media advertising strategy in the 2004 election. The speaker is quite good and relates some interesting information about how the campaign was conducted. He also makes a few predictions about the future of advertising in political campaigns and the effect the Internet will have on this. One thing to point out is that this recording is from a live presentation where campaign ads were shown on video. Obviously you cannot see these commercials on this recording but this does not detract from the experience all that much.

    2 of 2 people found this review helpful
  •  
    roxann Olathe, KS, United States 03-11-12
    roxann Olathe, KS, United States 03-11-12

    family tree buff

    HELPFUL VOTES
    4
    ratings
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    26
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    0
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    Overall
    Performance
    Story
    "More of a tirade than a informational book"
    What could have made this a 4 or 5-star listening experience for you?

    Non-biased content. The author had an agenda and presented only one side. He makes one side out to be uninformed and the other out to be manipulative. I was hoping to learn about campaign strategy.


    What was most disappointing about Mark McKinnon’s story?

    His one-sided views


    Did the narration match the pace of the story?

    Yes


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Disappointment


    0 of 0 people found this review helpful
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