Citizen Coke

The Making of Coca-Cola Capitalism

By: Bartow J. Elmore

Narrated by: William Hughes

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.

Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.

But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.

©2014, 2015 Bartow J. Elmore (P)2014 Blackstone Audio, Inc.

A great book that share helpful insights

I enjoyed this audiobook in regards to relating it to my tiny small business. It provides many interesting insights. I also enjoyed listening to the evolution of the Coca- Cola brand, products, and distribution process. I recommend it. It took me some time to complete it and I listened to many parts multiple times.

Bravo!

Really enjoyed this book. Seems like it’s important. A book that should be read by any economic history buff. Unveils the the good things Coca Cola has done over the years Yo become the world behemoth they are and also uncovers some not so savory business practices that they would rather forget about. Quite a few trivia nuggets related from this book that are fascinating and one in particular that was mind blowing to me.

insightful

showing the underbelly of how money distorts what should be for the sake of profits .

WOW! Knew but DIDN’T

So, being from ATL -big fan of Coke, & thought I knew WAY more than I did about the behemoth company. While a bit wordy at times SO much info of behind the scenes from the start to where they are in the 21st century. Definitely worth the listen

This book is fascinating and important

If you enjoy educational texts and critics of capitalism, this book is for you! It's information dense but in a great way