In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments, like the "bottomless soup bowl", Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose, instead of gain, 10 to 20 pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful, and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office, and even at a vending machine - wherever you decide to satisfy your appetite.
©2006 Brian Wansink; (P)2006 Books on Tape
"Entertaining...Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads." (Publishers Weekly)
Doesnt make big promises about results byt gives a very reasoned (and scientifically researched) basis. More importantly it gives an explanation of what really drives our behaviour which I consider to be useful even beyond weight loss
I am a yo-yo dieter. I enjoyed this book because for the first time ever, I feel like I have found a practical guide to not a diet, but a life change. I look forward to putting the things I've learned into action.
This book surprised me of all the things that cause us to overeat. Some of the reasons are so ridiculous that I wanted to smack myself - I mean they are THAT true. Delightful read, however its a bit dated as to the badgering of fats is so passe, nowadays, but that aside, you will learn a few things about yourself, and how to trick yourself out of mindless eating!
I liked the topic in the book and found the research that was presented to be interesting. My only complaint was toward the end of the book, you could guess with reasonable accuracy what the next study was going to show. Part of the book seemed repetitive.
This book has led me to change a few eating habits - but I don't think will cause a lifestyle revolution for me.
Curious, love philosophy, reading, polictics, social and Islam. فضولي ، أحب الفلسفة ، القراءة ، السياسة ، علوم الاجتماع ، والاسلام ex-Microsoft, ex-KFUPM (SWE).
Yes, because it is very light content and the information was more like storytelling.
I love the way how can we engineer our environment so that we can eat less. The book describes every chapter couple of engineering techniques that helps to re-shape the surrounding environment to eat better.
The voice of the book was about the author talking to the readers about his findings and how did he researched this topic.
I loved the findings of how much people are oblivious about their eating habits. like the when the bones was cleaned regularly, people would eat more and expect they eat the same. Also, sharing food with people will affect how much people will eat.
This is an amazing book and I wish if the author can continue publishing books in the same area.
I loved the endless examples of research studies the author used to learn about eating patterns and habits. And trust me, I'm NO researcher. I learned volumes about my own eating patterns and why I so easily put on weight. Importantly, I've also learned how to take it off too. Just being aware of the tricks and traps has made me a more mindful eater.
I liked the way the author described why and how they looked at the many aspects of eating. From the introduction right to the last word I was thoroughly mesmerized by the creativity and ingenuity of the author and his team of researchers.
The narrator was amazing. He could probably read the phone book and make it interesting. Very easy on the ears.
I have recommended this book to 2 friends already. Additionally, I work in heath care and have used some of the lessons learned from the book in the clinic setting
The book was logically written, easy to follow, and full of great advice that can easily be put into place to make immediate changes in your life. I felt quite inspired.
It is an easy listen, that kept up it's pace, and was packed full of info. Good read.
Brian Wansink runs a food psychology laboratory. His research is often funded by food and agribusiness conglomerates, who use it to convince us to spend more money on their products. Arguably, this very research contributes to America's current obesity problem. Here, however, Wansink takes those very same findings and tells the reader how to use his lab's actually fairly neutral findings to help us control our own eating behavior as well as to recognize when these techniques are being used against us and then how mitigate their impact.The techniques are simple and, like most wisdom, feels like common sense on you're aware of it: Use smaller plates. Read nutritional labels. Pay attention to serving and portion size versus container size. Use tall glasses instead of short ones. Music and lighting influence behavior. What makes this book fascinating is that Wansink provides the facts and figures to back up his assertions. He describes the experiments in enough to detail to be convincing but is not at all academic. He also tells useful and often funny anecdotes about human behavior in the process. I learned useful things about how to control and change my own eating habits by spending time listening to this audiobook, and I was entertained in the process.
N/A - non-fiction
The narrator was professional and clear. In tone, however, he was a bit too much like a game show host -- a bit too polished in the sense that sometimes I felt like I was being talked at, rather than to. But this was a minor issue in an otherwise excellent production.
I could have listened to this in just a few sittings, but I didn't. I listened while walking through Central Park, while on the subway, and while driving back and forth to work. It's fine this way; the individual chapters discuss different aspects of how to control one's eating, and taking time between each chapter to try out the techniques is probably more effective than listening to them all in one go.
Mindless Eating is not only enlightening, after each illuminating chapter, it gives you manageable and genuinely practical skills to start adding to your daily routine. It effectively teaches you basic new habits that work!
After reading far to many diet books, this is the one which has genuinely made a difference by providing me with easy to implement techniques to lose weight without ever having to diet again.
Brian Wansick also explains why we are addicted to pursuing the kind of diets that show quick results, but ultimately cause us to regain all the weight we lose. He certainly convinced me that losing weight in the same slow, quiet and insidious way that I gained it, is a lot easier than all the alternatives which have always ended up failing me in the long run.
I got so much from this book, I bought the print version for a reference after listening to the audio.
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