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Mindless Eating: Why We Eat More Than We Think | [Brian Wansink]

Mindless Eating: Why We Eat More Than We Think

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.
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Publisher's Summary

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.

  • Does food with a brand name really taste better?
  • Do you hate brussels sprouts because your mother did?
  • Does the size of your plate determine how hungry you feel?
  • How much would you eat if your soup bowl secretly refilled itself?
  • What does your favorite comfort food really say about you?
  • Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments, like the "bottomless soup bowl", Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose, instead of gain, 10 to 20 pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful, and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office, and even at a vending machine - wherever you decide to satisfy your appetite.

©2006 Brian Wansink; (P)2006 Books on Tape

What the Critics Say

"Entertaining...Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (367 )
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4.1 (112 )
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  •  
    David Appleton, WI, United States 03-18-13
    David Appleton, WI, United States 03-18-13 Member Since 2012
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    "Interesting book - somewhat repetitive"

    I liked the topic in the book and found the research that was presented to be interesting. My only complaint was toward the end of the book, you could guess with reasonable accuracy what the next study was going to show. Part of the book seemed repetitive.

    This book has led me to change a few eating habits - but I don't think will cause a lifestyle revolution for me.

    0 of 0 people found this review helpful
  •  
    Wael Riyadh 01-11-13
    Wael Riyadh 01-11-13 Member Since 2012

    Curious, love philosophy, reading, polictics, social and Islam. فضولي ، أحب الفلسفة ، القراءة ، السياسة ، علوم الاجتماع ، والاسلام ex-Microsoft, ex-KFUPM (SWE).

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    "Understand why we eat the way we eat!"
    Would you consider the audio edition of Mindless Eating to be better than the print version?

    Yes, because it is very light content and the information was more like storytelling.


    What did you like best about this story?

    I love the way how can we engineer our environment so that we can eat less. The book describes every chapter couple of engineering techniques that helps to re-shape the surrounding environment to eat better.


    Which character – as performed by Marc Cashman – was your favorite?

    The voice of the book was about the author talking to the readers about his findings and how did he researched this topic.


    Was there a moment in the book that particularly moved you?

    I loved the findings of how much people are oblivious about their eating habits. like the when the bones was cleaned regularly, people would eat more and expect they eat the same. Also, sharing food with people will affect how much people will eat.


    Any additional comments?

    This is an amazing book and I wish if the author can continue publishing books in the same area.

    0 of 0 people found this review helpful
  •  
    08-10-12
    08-10-12
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    "Losing weight doesn't have to be painful"
    What did you love best about Mindless Eating?

    I loved the endless examples of research studies the author used to learn about eating patterns and habits. And trust me, I'm NO researcher. I learned volumes about my own eating patterns and why I so easily put on weight. Importantly, I've also learned how to take it off too. Just being aware of the tricks and traps has made me a more mindful eater.


    What did you like best about this story?

    I liked the way the author described why and how they looked at the many aspects of eating. From the introduction right to the last word I was thoroughly mesmerized by the creativity and ingenuity of the author and his team of researchers.


    Which character ??? as performed by Marc Cashman ??? was your favorite?

    The narrator was amazing. He could probably read the phone book and make it interesting. Very easy on the ears.


    Any additional comments?

    I have recommended this book to 2 friends already. Additionally, I work in heath care and have used some of the lessons learned from the book in the clinic setting

    0 of 0 people found this review helpful
  •  
    Brett Johannesburg, South Africa 04-17-12
    Brett Johannesburg, South Africa 04-17-12 Member Since 2008
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    "Facinating and practical"
    What did you like best about this story?

    The book was logically written, easy to follow, and full of great advice that can easily be put into place to make immediate changes in your life. I felt quite inspired.


    Was this a book you wanted to listen to all in one sitting?

    It is an easy listen, that kept up it's pace, and was packed full of info. Good read.


    0 of 0 people found this review helpful
  •  
    abdullah SPRINGFIELD GARDENS, NY, United States 04-09-12
    abdullah SPRINGFIELD GARDENS, NY, United States 04-09-12 Member Since 2012

    alibrahim

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    "AMAZING"
    Would you recommend this audiobook to a friend? If so, why?

    recommended


    What did you like best about this story?

    lose weight easily


    Which character – as performed by Marc Cashman – was your favorite?

    all good


    Was there a moment in the book that particularly moved you?

    all good


    Any additional comments?

    it worth money

    0 of 0 people found this review helpful
  •  
    Steven Barber New York, NY, United States 03-11-12
    Steven Barber New York, NY, United States 03-11-12 Member Since 2011
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    "Fascinating material, well-illustrated"
    What made the experience of listening to Mindless Eating the most enjoyable?

    Brian Wansink runs a food psychology laboratory. His research is often funded by food and agribusiness conglomerates, who use it to convince us to spend more money on their products. Arguably, this very research contributes to America's current obesity problem. Here, however, Wansink takes those very same findings and tells the reader how to use his lab's actually fairly neutral findings to help us control our own eating behavior as well as to recognize when these techniques are being used against us and then how mitigate their impact.The techniques are simple and, like most wisdom, feels like common sense on you're aware of it: Use smaller plates. Read nutritional labels. Pay attention to serving and portion size versus container size. Use tall glasses instead of short ones. Music and lighting influence behavior. What makes this book fascinating is that Wansink provides the facts and figures to back up his assertions. He describes the experiments in enough to detail to be convincing but is not at all academic. He also tells useful and often funny anecdotes about human behavior in the process. I learned useful things about how to control and change my own eating habits by spending time listening to this audiobook, and I was entertained in the process.


    Who was your favorite character and why?

    N/A - non-fiction


    What did you like about the performance? What did you dislike?

    The narrator was professional and clear. In tone, however, he was a bit too much like a game show host -- a bit too polished in the sense that sometimes I felt like I was being talked at, rather than to. But this was a minor issue in an otherwise excellent production.


    Was this a book you wanted to listen to all in one sitting?

    I could have listened to this in just a few sittings, but I didn't. I listened while walking through Central Park, while on the subway, and while driving back and forth to work. It's fine this way; the individual chapters discuss different aspects of how to control one's eating, and taking time between each chapter to try out the techniques is probably more effective than listening to them all in one go.


    0 of 0 people found this review helpful
  •  
    Jollypenno Perth 03-07-12
    Jollypenno Perth 03-07-12
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    "A life-changing new perspective"

    Mindless Eating is not only enlightening, after each illuminating chapter, it gives you manageable and genuinely practical skills to start adding to your daily routine. It effectively teaches you basic new habits that work!

    After reading far to many diet books, this is the one which has genuinely made a difference by providing me with easy to implement techniques to lose weight without ever having to diet again.

    Brian Wansick also explains why we are addicted to pursuing the kind of diets that show quick results, but ultimately cause us to regain all the weight we lose. He certainly convinced me that losing weight in the same slow, quiet and insidious way that I gained it, is a lot easier than all the alternatives which have always ended up failing me in the long run.

    I got so much from this book, I bought the print version for a reference after listening to the audio.

    0 of 0 people found this review helpful
  •  
    Laura Dallas, TX, United States 11-03-08
    Laura Dallas, TX, United States 11-03-08
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    "this is too long of example after example...."

    This audio is forever!!! many many examples of sizes and how how to re-package, serve things up in smaller dishes... this didnt tell me anything new. I think it was okay ... i learn quickly so this was too long for me.

    2 of 4 people found this review helpful
  •  
    marina 04-19-07
    marina 04-19-07
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    "excellent"

    Excellent for everyone, not just for those trying to diet. Has a lot of interesting facts, and is easy to read.

    2 of 4 people found this review helpful
  •  
    Martin P Fetter 05-31-07 Listener Since 2002
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    "Excellant Book"

    I found this book interesting, motivational, and an excellant source of new ideas.

    1 of 3 people found this review helpful
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