Followed

The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand

By: Amanda Bucci

Narrated by: Amanda Bucci

Length: 7 hrs and 57 mins

Publisher's summary

Here’s the go-to book for content creators to navigate what it truly means to have a platform: putting yourself out there, letting go of what others think, and claiming the power your authentic self has to offer the world.

Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what we believe will be acceptable to others—optimized for more external approval and algorithmic success.

What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?

Enter Followed: The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand. By embracing self-discovery through self-expression, you can learn to see exposure as an opportunity for personal development—and break free from the imaginary boxes that were always too small for you, anyway.

As a content creator and well-known business and life coach, Amanda Bucci has dealt with imposter syndrome, oceans of criticism, and multiple identity crises trying to fit into a box. Today, she’s successfully pivoted her brand to stay aligned with her purpose, having coached hundreds of clients, dozens of companies, and thousands of community members in their journeys of creating success while staying authentic.

In Followed, she shares her unique, effective process to:

• Find your unique niche without feeling imprisoned by your online persona
• Overcome your fear of judgment, imperfection, and rejection
• Use exposure as a chance to explore and grow
• Decrease your social media-related stress and anxiety
• Stop comparing yourself to others and define success on your own terms

Empowering, perspective-shattering, and validating, Followed proves that even on social media, it is never necessary to sacrifice self for success.

©2023 Amanda Bucci (P)2023 Podium Audio

Love Amanda bucci and this book

Love the angle Amanda took with this book - and that she narrated it by herself

Enjoyable & Insightful Book

I think it’s great that this book was narrated by Amanda Bucci, the author. She has a pleasant, conversational tone that makes her message all the more relatable. I felt a meaningful change while listening to this book. It helped me clarify the deep connection between the work a person needs to put to understand who they really are at the core so that they can show up authentically in their business. This key to success is especially important if a person’s business is in the realm of social media. One can only truly be successful and feel fulfilled in that success if they put in the work to heal trauma, address insecurities, and uncover their true identity. That way, a person can present themselves to the world in a meaningful, lasting way that will withstand the changes in the world of social media and business.

It’s ok

Amanda has some great knowledge having pivoted many times but I feel this is mostly a book about her identity crisis throughout her life VS. not as much on the how to of social media success. Which I can respect as we are humans and we learn as we go. She has built success and I respect that too.

The second section is where she lost me. She doesn’t really highlight the beginning of social media growth… and the fact that she got an initial following by being a good looking female posting workout content. A lot easier to pivot from there.

Also I did not resonate at all with her take on adapting to sub cultures and/or radical idealogies. She said she almost cancelled and I don’t know for what exactly, but it seems she actually got bullied and changed who she is to conform. I know she has been scrutinized a lot in her career and rightfully so. When you charge upwards of 5000 dollars for a 2-3 day Joshua tree retreat, it seems pretty disengenuous to what you say.

Third section has some valuable knowledge and perspective. Overall it’s ok.