The world has turned into an international community, the geographical borders have disappeared; it is one global town, a global market. The challenge is to develop appropriate and suitable strategies of access to international markets. The intention is to obtain a competitive benefit to take advantage of the commercial advantages and to control the political risks. The global market recognizes cultural realms and the specific differences of every economic block, of every community, of every country. The challenge is to think globally, to act locally, and to sell in a personalized way. The international style of marketing has as its mission the creation and delivery of value to the clients who are in this global community.
© and (P)2003 Editorial Fonolibros de Colombia
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