Communication is the fuel for growth in your company, it moves the business as oil helps the functioning of a car; if it is suspended the business gets paralyzed. It is an investment for growth and innovation. It cannot be considered to be an "expense" that is eliminated in any moment and is paid at the end of all the obligations. The communication, with all its supports (advertising, promotion of sales, merchandising, public relations, sales force, fairs, exhibitions, special events, and direct marketing) must turn into a synergic plan and must be integrated to the corporate image of all companies.
© & (P)2001 Disonex S.A.
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