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Experiencia del cliente
- La fórmula del éxito para enamorar a los clientes
- Narrated by: Poncho Civeira
- Length: 5 hrs and 5 mins
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Publisher's summary
Tan solo dos años después de que Steve Jobs presentará el primer iPhone en enero de 2007, Apple -que nunca había vendido teléfonos móviles hasta la fecha- desbancaba a Nokia como líder de ventas en el sector de la telefonía. Apple cambió la industria de la comunicación y, lo que es más importante, la vida de sus clientes.
¿El secreto de su éxito? Adelantarse a sus competidores al descubrir y ofrecer una experiencia extraordinaria a sus clientes. Actualmente el cliente es el que tiene el poder en su mano vía smartphone. Las reglas del juego han cambiado y aquellas organizaciones que no sean capaces de verlo y de tenerlo en cuenta pueden dar por seguro que tienen sus días contados. Si eres de los que piensan que para tener éxito en la actual era de la experiencia lo más importante es poner al cliente en el centro del negocio, este es sin duda el manual que estabas buscando. Después de leer este libro, conocerás y serás capaz de implantar en tu empresa el modelo Ventas con Valor, que te ayudará a orientar estratégicamente la cultura de tu empresa hacia tus clientes y a desarrollar acciones de probada solvencia para conseguir sorprender a tus clientes y lograr resultados extraordinarios.
La fórmula infalible para enamorar a tus clientes se apoya en tres pilares:
- Valorar a los empleados: generando un mayor compromiso sobre los resultados;
- Aportar valor al cliente: a través de una experiencia memorable;
- Aumentar el valor de la compañía: incrementando el resultado del negocio.
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Story
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- By: Gino Wickman, Mark C. Winters
- Narrated by: Mark C. Winters
- Length: 4 hrs and 26 mins
- Unabridged
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Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
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Real world advice
- By Ricci El Idrissi on 09-05-16
By: Gino Wickman, and others
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Hard Times Create Strong Men
- Why the World Craves Leadership and How You Can Step Up to Fill the Need
- By: Stefan Aarnio
- Narrated by: Stefan Aarnio
- Length: 16 hrs and 13 mins
- Unabridged
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What does it mean to be a man in the modern world? Throughout history, being a man has meant different things. Maybe being a man was about being a good hunter, or a good soldier, a good businessman, or maybe good with women. Hard Times Create Strong Men examines what it means to be a man in the modern world relative to money, sex, religion, and politics. This audiobook examines what worked and what doesn’t work based on proven history instead of feelings.
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The first half is pretty good, the second half...
- By Daniel Lee on 07-09-20
By: Stefan Aarnio