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Data Is Everybody's Business
- The Fundamentals of Data Monetization (Management on the Cutting Edge)
- Narrated by: Wendy Tremont King
- Length: 6 hrs and 42 mins
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Data Is Everybody's Business
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Publisher's summary
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.
Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms and self-reflection questions
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu)
Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.
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What listeners say about Data Is Everybody's Business
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Torje
- 12-26-23
No accompanying PDF
THIS MUST BE FIXED:
The book refers to a lot of figures in the accompanying PDF. However, unlike other audiobooks I have read, Audible or the authors does not provide the PDF for this audio book.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jeffrey T Cummings
- 03-17-24
Good information
This will help me add value to my company’s data monetization efforts. The book was very thorough in its coverage.
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