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Crystallizing Public Opinion
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
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Crystallizing Public Opinion
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Publisher's summary
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. He or she crafts appropriate messages based on a study of group psychology and disseminated as an act of creating news.
Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
The book’s four chapters are titled "Scope & Functions", "The Group & Herd", "Techniques & Methods", and "Ethical Relations".
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Written in the 50s and 60s...
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Great information by Napoleon Hill - Well narrated by Sean Pratt
- By M. Dillon on 03-11-18
By: Napoleon Hill
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On Anarchism
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- Who Needs It
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Who needs philosophy? Ayn Rand's answer: Everyone. This collection of essays was the last work planned by Ayn Rand before her death in 1982. In it, she summarizes her view of philosophy and deals with a broad spectrum of topics. According to Ayn Rand, the choice we make is not whether to have a philosophy, but which one to have: a rational, conscious, and therefore practical one, or a contradictory, unidentified, and ultimately lethal one.
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Jacques Ellul’s The Technological Society has become a classic in its field, laying the groundwork for all other studies of technology and society that have followed. Ellul offers a penetrating analysis of our technological civilization, showing how technology - which began innocuously enough as a servant of humankind - threatens to overthrow humanity itself in its ongoing creation of an environment that meets its own ends. No conversation about the dangers of technology and its unavoidable effects on society can begin without a careful listening of this book.
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A singular work.
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Story4.5 out of 5 stars 538
"The Mis-Education of the Negro" is a book originally published in 1933 by Dr. Carter G. Woodson. The thesis of Dr. Woodson's book is that blacks of his day were being culturally indoctrinated, rather than taught, in American schools. This conditioning, he claims, causes blacks to become dependent and to seek out inferior places in the greater society of which they are a part. He challenges his readers to become autodidacts and to "do for themselves", regardless of what they were taught.
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Good Book- Horribly Narrated
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How to Raise Your Own Salary
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Performance5 out of 5 stars 256
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This new edition of How to Raise Your Own Salary is filled with foolproof techniques for acquiring the knowledge and skills for increasing your share of life's riches. The detailed dialog between Andrew Carnegie and Napoleon Hill will mesmerize you with its message.
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2 out of 5 stars
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Play at 2x or FASTER!!!!!😎
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On Liberty is a book by John Stuart Mill, one of the most celebrated philosophers on the subject of leadership and governing ideals. The book focuses on Mill's philosophy on utilitarianism which is one of his defining principles. The principles of the book are focused on developing a relationship between the ruling authority and liberty.
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Must read
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Interesting, but explanation by redescription
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Nazism triumphed in Germany during the high era of Jim Crow laws in the United States. Did the American regime of racial oppression in any way inspire the Nazis? The unsettling answer is yes. James Whitman presents a detailed investigation of the American impact on the notorious Nuremberg Laws, the centerpiece anti-Jewish legislation of the Nazi regime.
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Did not we suspect this?
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Master historian Barbara W. Tuchman looks at history in a unique way and draws lessons from what she sees. This accessible introduction to the subject of history offers striking insights into America's past and present, trenchant observations on the international scene, and thoughtful pieces on the historian's role. Here is a splendid body of work, the story of a lifetime spent "practicing history".
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2 out of 5 stars
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Barbara Tuchman fan faced with reality
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Listener beware: Kevin D. Williamson - the lively, literary firebrand from National Review who was too hot for The Atlantic to handle - comes to bury democracy, not to praise it. With electrifying honesty and spirit, Williamson takes a flamethrower to mob politics, the “beast with many heads” that haunts social media and what currently passes for real life. It’s destroying our capacity for individualism and dragging us down “the Road to Smurfdom, the place where the deracinated demos of the Twitter age finds itself feeling small and blue.”
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5 out of 5 stars
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Brutally honest, accurate and relevant
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The Crowd: A Study of the Popular Mind
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- Length: 6 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 80
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The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.
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5 out of 5 stars
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A must read in terms of group psychology....
- By Alednam A Uonopk on 08-19-20
By: Gustave Le Bon
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What listeners say about Crystallizing Public Opinion
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Christopher Dunlock
- 12-01-23
Informative
The book was good. It is an old book so it you really have to sit and pay attention. It is hard to do other task while listening.
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