Everywhere you look, you'll find viral quotable wisdom attributed to icons ranging from Abraham Lincoln to Mark Twain, from Cicero to Woody Allen. But more often than not, these attributions are false. Garson O'Toole - the Internet's foremost investigator into the dubious origins of our most repeated quotations, aphorisms, and everyday sayings - collects his efforts into a first-ever encyclopedia of corrective popular history.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
"A must read for all entrepreneurs"
A man dwells on the merits of seeing a purple cow versus being one.
Public Domain (P)2001 K. Anderson Yancy
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