Why an audiobook on delivery?
In eCommerce, how you get the product to the customer is a very important part of the puzzle. It can be summed up in one word - delivery - and when I talk about delivery, I mean every aspect of it: how the customer perceives it as well as how we can use it to increase retention, improve margins, and increase efficiency.
Research undertaken around the world consistently shows delivery as a top cause of failure to purchase [57 percent of baskets were abandoned due to delivery (Royal Mail's Delivery Matters, 2014)]. So getting your delivery strategy right has a massive impact on your conversion rates. Get it right and see your sales thrive. Let's face it, we've all seen the impact of a free P & P weekend.
Listen to this audiobook to find out how your delivery strategy can:
eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales is the third book in the eCommerce MasterPlan series. The series is built on Chloë's years of experience across many eCommerce sectors.
©2015 Kernu Ltd, eCommerce MasterPlan (P)2015 Kernu Ltd, eCommerce MasterPlan
"Chloë explains how small changes to your delivery processes can lead to significant growth in customer conversion and satisfaction." (Karen Faulkner-Dunkley, owner and operator of KFDJewellery)
"Well researched and easy to read, this should be required reading for anybody involved in eCommerce!" (John Harvey, logistics guru at 3B International)
"We constantly refer to this book and the other eCommerce books Chloë has written which are so informative..." (Derek and Jenny Brigden, cofounders of DJB Marketing Limited)
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