Because the way Zingerman's teaches services is different, better, and more successful than the way others do it.
Because while most customer-service audiobooks give you philosophy and theory, Zingerman's tells you exactly what to do and exactly how to do it.
Because one of Zingerman's founding partners, Ari Weinzweig, has distilled the most important facts about effective customer service into concise and snappy formulas that are easy for you and the people who work with you to remember and use.
Do you really need another audiobook on customer service? Yes! But after you listen to this one, you won't.
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I have bought thousands of audio books on tape and cds over the years. This one is by far the worst because of the author reading his book in a very, very dull tone. The content is very good, so just buy the paperback. I find it hard to believe that an author who
writes and brags on his dedication to customer service is so oblivious to how boring his voice is. I think this audio needs to be re done by a professional narator.
This might be of interest if you're a restauranteur looking for minor details about their staffing structure and the like. But for any general reader or Zingerman's fan, it's exceptionally boring - like a self-congratulatory press release.
I thought this was useful. It's nice to see how a small business overcame the odds and made a difference. Ari doesn't doesn't brag about how he's the equivelent of the second coming like so many other business books. He readily admits that Zingerman's doesn't meet all the ideals they aspire to reach, but you can hear the sincere desire to contiously strive to be the best he and his team can be. I was also surprized to learn just how he was able to grow a tiny deli into a whoel series of related food businesses with 500+ employees and $30M in sales - all while staying in Ann Arbor, MI.
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