Zero to One

Notes on Startups, or How to Build the Future

De: Peter Thiel, Blake Masters

Narrado por: Blake Masters

#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta

“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Reseñas de la Crítica

“Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
– The Economist

"An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…"
– The New Republic

"Might be the best business book I've read...Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook."
– Derek Thompson, The Atlantic

“This book delivers completely new and refreshing ideas on how to create value in the world.”
- Mark Zuckerberg, CEO of Facebook

“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”
- Elon Musk, CEO of SpaceX and Tesla

" Zero to One is the first book any working or aspiring entrepreneur must read—period."
- Marc Andreessen, co-creator of the world's first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

"Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations."
- Jeff Immelt, Chairman and CEO, GE

“When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.”
- Nassim Nicholas Taleb, author of Fooled by Randomness and The Black Swan

“Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
- Fortune

"Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true."
- Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

"The first and last business book anyone needs to read; a one in a world of zeroes."
- Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

"Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business."
- Kirkus Reviews

The importance of contrarian thinking

This book is itself contrarian in comparison to all other startup books out there. It does an amazing job of forcing you to destroy the foundations upon which you've built so many of your assumptions in the startup world, thereby revealing the truth of how to build something valuable in a world of copy & paste entrepreneurship.

All the real, non-bullshit, subconscious lessons that many successful entrepreneurs have either intuitively known or learned the hard way are concisely stated in this book.

I think I'll likely listen to it a few more times in order to untrain all the other thinking that's been ingrained in my head.

Contains some real nuggets

There are quite a few interesting ideas in this book if you can get past the monotone reading of it. I just sped him up. He wasn't too bad, but I can see how he might bore others.

This is one of the more insightful pieces of startup writing that I've come across, perhaps only second to Paul Graham's essays. His critique of lean/agile methodologies and his ideas on competition vs monopoly are the key things that stood out.

I haven't quite digested all the ideas in this book, but I think it's profound enough to be worth a listen or two.

Thoughtful

I appreciate the clear vision of the world that Peter Thiel presents. All of his examples and assumptions seem very thoughtful, and his personal involvement in the history of the events in Silicon Valley over the last two decades help an outsider get a real insider’s point of view.

If I have a complaint, it would be his seemingly over zealous opinion of some of his prior partner’s new ventures.

I hope his potential ubiquitous involvement with government security tools does not breed hubris.

Fantastic, Thoughtful Insight

I loved this book. If you are thinking of starting a business read this book

Great book

“ZERO TO ONE EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”
Peter ― Thiel, Zero to One: Notes on Startups, or How to Build the Future

It is always a useful experience to read the thoughts of a successful entrepreneur and mentor. According to the book notes, this work is a compilation of notes from a lecture series.
This is a must-read, filled with so many great insights and takeaways, and it is definitely becoming part of my permanent bookshelf!