• Youtility

  • Why Smart Marketing Is About Help Not Hype
  • By: Jay Baer
  • Narrated by: Marcus Sheridan, Jay Baer
  • Length: 4 hrs and 51 mins
  • 4.4 out of 5 stars (305 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Youtility  By  cover art

Youtility

By: Jay Baer
Narrated by: Marcus Sheridan, Jay Baer
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $21.48

Buy for $21.48

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

The difference between helping and selling is just two letters.

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

©2013 Jay Baer (P)2013 Gildan Media LLC

Critic reviews

"In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important audiobook, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."(David Meerman Scott, best-selling author of The New Rules of Marketing and PR)

What listeners say about Youtility

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    175
  • 4 Stars
    87
  • 3 Stars
    31
  • 2 Stars
    8
  • 1 Stars
    4
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    142
  • 4 Stars
    63
  • 3 Stars
    22
  • 2 Stars
    13
  • 1 Stars
    2
Story
  • 4.5 out of 5 stars
  • 5 Stars
    147
  • 4 Stars
    61
  • 3 Stars
    23
  • 2 Stars
    7
  • 1 Stars
    4

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Good Framing, Examples and Supporting Concepts

What about Marcus Sheridan and Jay Baer ’s performance did you like?

I wasn't very keen on Mr. Sheridan's performance, but I enjoyed listening to Jay very much. Jay is a seasoned speaker who has always done a great job of sounding authentic and conversational, but still very clear and professional.

Was there a moment in the book that particularly moved you?

I really enjoyed the framing of mental models and juxtaposition of personal social relationships to that of relationships with a business.

Any additional comments?

I knew I already agreed with the premise of the book before buying it, but the way Jay broke a number of concepts down and supported them with great examples added a great deal of value to the book.

Jay tends to dive deeper than most into what could otherwise feel like a very shallow translation of the presented concept. You can depend on him not to exaggerate things and always ground it to things that even business owners that are skeptical of digital marketing would find compelling.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    4 out of 5 stars

Good Concept. It felt a little repetitive.

Would you consider the audio edition of Youtility to be better than the print version?

Not really. Jay Baer is good writer but I felt like his voice was on the dry side and lacked emotion. You could tell when he was trying to sound excited, didn't seem natural. I would have preferred a trained voice actor.

What other book might you compare Youtility to and why?

Most other current inbound marketing books

Who would you have cast as narrator instead of Marcus Sheridan and Jay Baer ?

I have been pretty pleased with Mike Chamberlain's narrations.

If you were to make a film of this book, what would the tag line be?

Throw out everything you thought you knew about online marketing

Any additional comments?

Again, I think a trained voice actor could have added some much needed energy to the book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars

More information isn’t always better

“Your business probably won’t be amazing”, so instead you should focus on creating more information, according to the author.

I understand the premise of the book, and I strongly believe that providing value is the foundation of a successful business, but I think there were some flaws in thinking.

One of the examples of a “Utility Business” was an app that tells you when you should pee during a movie. Is creating that really a worthwhile use of time?

I would have liked to see more emphasis on how to hone in on your customers biggest needs so that the types of content you’re creating is truly valuable... not just creating gimmicky, mildly helpful information on a hamster wheel.

Your business WILL be amazing if you hone in on the market’s biggest frustrations and provide relevant information to solve their issues.

More information doesn’t always mean more value.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Perfeita

It is a great book to read and I do recommend this book for all marketing professional because it worth a lot thank you

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    5 out of 5 stars

Great insights, bad recording

Despite my initial expectations, this book is actually very interesting and has lots of very good insights. It's a pity that the audio quality is rather poor for lack of proper post-production edition and generally I don't like when the author is also the narrator. But it's definitely worth it for the content.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A bible for content marketers

This book provides a lot of great big picture information as well as specific tactics.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Very thorough loved it

It was a great listen. It has good cases and great stories around content that can be applied to your business

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Still very relevant information

Although we are now several years from the original publication (would LOVE to see an updated edition), this information remains both relevant and actionable for today's market.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Online Marketing Book

I really like this book. Many anecdotes supporting the book's premise. Excellent forward about the real world application. I highly recommend this book. After listening to the audio book version, I ordered the hard copy.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Lots of (similar) ideas for making an org useful

A colleague suggested our executive team read this. It wasn't like she thought it would be: She thought there would be more about why "hype" is NOT useful in promoting your organization. There's almost nothing on that angle of the subtitle. But I still got a lot out of the book, even if most of it was hammering one point: answer questions that people have about your industry, no matter how silly/dumb — and make sure you answer them publicly, transparently, and fully, with a dash of humor if you can. Do this, and watch your brand exposure explode. What made the book valuable to me were all of the real-world examples, which inspired lots of ideas that our nonprofit organization could try. Grade: B+

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!