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Youtility: Why Smart Marketing Is About Help Not Hype | [Jay Baer]

Youtility: Why Smart Marketing Is About Help Not Hype

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Publisher's Summary

The difference between helping and selling is just two letters.

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

©2013 Jay Baer (P)2013 Gildan Media LLC

What the Critics Say

"In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important audiobook, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."(David Meerman Scott, best-selling author of The New Rules of Marketing and PR)

What Members Say

Average Customer Rating

4.3 (84 )
5 star
 (43)
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4.3 (67 )
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Story
4.1 (69 )
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1 star
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Performance
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  •  
    Adam Helweh Fremont, CA United States 10-13-13
    Adam Helweh Fremont, CA United States 10-13-13 Member Since 2015

    Admirer of Creativity & Founder of Secret Sushi, Inc

    HELPFUL VOTES
    2
    ratings
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    1
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    Performance
    Story
    "Good Framing, Examples and Supporting Concepts"
    What about Marcus Sheridan and Jay Baer ’s performance did you like?

    I wasn't very keen on Mr. Sheridan's performance, but I enjoyed listening to Jay very much. Jay is a seasoned speaker who has always done a great job of sounding authentic and conversational, but still very clear and professional.


    Was there a moment in the book that particularly moved you?

    I really enjoyed the framing of mental models and juxtaposition of personal social relationships to that of relationships with a business.


    Any additional comments?

    I knew I already agreed with the premise of the book before buying it, but the way Jay broke a number of concepts down and supported them with great examples added a great deal of value to the book.

    Jay tends to dive deeper than most into what could otherwise feel like a very shallow translation of the presented concept. You can depend on him not to exaggerate things and always ground it to things that even business owners that are skeptical of digital marketing would find compelling.

    2 of 2 people found this review helpful
  •  
    Daniel T Stephens Camas, WA 02-07-15
    Daniel T Stephens Camas, WA 02-07-15
    HELPFUL VOTES
    1
    ratings
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    4
    1
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    Story
    "A bible for content marketers"

    This book provides a lot of great big picture information as well as specific tactics.

    1 of 1 people found this review helpful
  •  
    Brian O FALLON, MO, United States 09-16-13
    Brian O FALLON, MO, United States 09-16-13 Member Since 2013

    I am an interactive director and love learning new skills. social psychology, persuasive language, marketing techniques, history and more.

    HELPFUL VOTES
    2
    ratings
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    5
    1
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    Story
    "Good Concept. It felt a little repetitive."
    Would you consider the audio edition of Youtility to be better than the print version?

    Not really. Jay Baer is good writer but I felt like his voice was on the dry side and lacked emotion. You could tell when he was trying to sound excited, didn't seem natural. I would have preferred a trained voice actor.


    What other book might you compare Youtility to and why?

    Most other current inbound marketing books


    Who would you have cast as narrator instead of Marcus Sheridan and Jay Baer ?

    I have been pretty pleased with Mike Chamberlain's narrations.


    If you were to make a film of this book, what would the tag line be?

    Throw out everything you thought you knew about online marketing


    Any additional comments?

    Again, I think a trained voice actor could have added some much needed energy to the book.

    2 of 3 people found this review helpful
  •  
    Tara Westminster, CO, USA 03-27-15
    Tara Westminster, CO, USA 03-27-15 Member Since 2001
    HELPFUL VOTES
    16
    ratings
    REVIEWS
    20
    14
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    1
    5
    Overall
    Performance
    Story
    "I wish there was a 10 for performance!"
    Would you listen to Youtility again? Why?

    Yes I would! Jay's delivery of this book was superb and I truly enjoyed listening, even on crazy busy week when my kids were home. The way he read the book added to my enjoyment and understanding. Having it in Jay's voice really made it better for me. This book would not have been the same had the author not read it.


    What did you like best about this story?

    I loved all the examples. While I was listening in the gym I got a great idea from one of the stories that I think will change my business forever! That is beauty of this book, yes, it is about the companies Jay talks about, but the ideas it sparks are the true value.


    Any additional comments?

    If you are a small business owner like me, this book has the most examples of any that I have read recently which are easily implementable by a few person team or even a solopreneur. Many business books seem to cater to corporate marketing (and budgets) but many of the examples in this book could be done with a small budget and just some time.

    0 of 0 people found this review helpful
  •  
    BkkBanker 02-18-15
    BkkBanker 02-18-15 Member Since 2015
    ratings
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    19
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    "Good stuff with some new ideas"

    Worth the listen if you are interested in social media marketing. Jay Baer is an authority and narrates well. Some examples are the same as in for example epic content marketing, by Pulizzi. However, the concept of Youtility is a good one to get an idea of how to market Now!

    0 of 0 people found this review helpful
  •  
    Andras Baneth 02-14-15 Member Since 2015
    ratings
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    15
    1
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    Story
    "Great insights, bad recording"

    Despite my initial expectations, this book is actually very interesting and has lots of very good insights. It's a pity that the audio quality is rather poor for lack of proper post-production edition and generally I don't like when the author is also the narrator. But it's definitely worth it for the content.

    0 of 0 people found this review helpful
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