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You, Inc.: The Art of Selling Yourself | [Harry Beckwith, Christine Clifford Beckwith]

You, Inc.: The Art of Selling Yourself

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.
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Publisher's Summary

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world.

What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you - whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.

©2007 Harry Beckwith and Christine Clifford. Recorded by arrangement with Warner Books. All rights reserved.; (P)2007 HighBridge Company

What Members Say

Average Customer Rating

3.3 (76 )
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3.4 (22 )
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Performance
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  •  
    Rudy VISTA, CA, United States 06-26-07
    Rudy VISTA, CA, United States 06-26-07 Member Since 2004
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    "worthy"

    short little blips of wisdom that challenge you to be the ball. helped me with presentations, preperation, and closing

    7 of 8 people found this review helpful
  •  
    Josh calgary, AB, Canada 06-01-08
    Josh calgary, AB, Canada 06-01-08
    HELPFUL VOTES
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    "For avid business book readers this one is a pass"

    I found this book to be little more than a series of suggestions that I could have heard from any one of my peers. Very little seemed to be from hard research and much came across as common sense. If you only read one business book a year then you may find this broad approach of suggestions valuable. However if you, like me, listen to several business books a year then this one comes across as amateurish and does not drill deep enough into any one subject to provide the depth you are likely after.

    6 of 8 people found this review helpful
  •  
    Paul Madison, NJ, USA 02-05-09
    Paul Madison, NJ, USA 02-05-09 Member Since 2008
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    "Inane and self indulgent"

    It is ironic that while the authors say that in order to sell you must put your focus on your customer -- they fill the book with self indulgent personal anectdotes. We are forced to endure story after story about the author's bout with breast cancer, and about their trips to Europe.

    The actual advise they offer is embarrassingly bad: Don't be late to an important sales meeting? Don't bring a Papermate pen to a sales call with the Bic Company?



    6 of 9 people found this review helpful
  •  
    John Kaddouri 08-14-09 Member Since 2008
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    "A must to recreate yourself."

    This series, points out many of the things that we need to ask about our selves, but did not know to ask!

    2 of 3 people found this review helpful
  •  
    DeAndrea Little Elm, TX, United States 06-12-12
    DeAndrea Little Elm, TX, United States 06-12-12 Member Since 2011
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    "Did not realize"
    If you could sum up You, Inc. in three words, what would they be?

    Amazing, inspiring and common sense


    What was one of the most memorable moments of You, Inc.?

    We are born selling.


    What does Martin Ruben and Lisa DeSimone bring to the story that you wouldn’t experience if you just read the book?

    The readers allowed for time to reflect and continue.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    The book allowed me to think. It inspires me work on me.


    Any additional comments?

    I truly recommend this book for college students or any individual wanting to make a change. I purchased this book for my daughter she wanted to read it but I listened to the audio instead.

    0 of 0 people found this review helpful
  •  
    Penny Sugar Land, TT, USA 11-13-07
    Penny Sugar Land, TT, USA 11-13-07 Member Since 2006
    HELPFUL VOTES
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    "Stopped listening"

    What I heard were snippets about things to do, many of which I've heard before. I didn't find the steps very actionable and stopped listening after 20 minutes or so.

    1 of 5 people found this review helpful
  •  
    Dorothy Hinton, AB, Canada 04-18-07
    Dorothy Hinton, AB, Canada 04-18-07 Member Since 2005
    HELPFUL VOTES
    13
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    Overall
    "Great Listen"

    Enjoyed this book. Learned a lot

    4 of 21 people found this review helpful
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