When someone shows an interest in your opportunity, you feel hopeful for that nibble to become a catch. But you can't fillet a nibble. This book will help you turn that nibble into a catch... and you can definitely fillet that!
Gary reveals the tools he has used for decades to make millions of dollars in sales and how you can turn your own nibble into a catch. His step-by-step, no-nonsense approach will make a dramatic difference in how you approach your selling proposition and increase your sales.
Get ready to take your business, income, and life to a whole new level. You ll learn how to create an incredible never-give-up attitude and understand psychologically why we have challenges with following through... and how to take massive action toward goals while being incredibly persistent.
Most importantly, you ll have a blueprint to help you master the challenges that will bring you measurable results. It's time for you to reel in more customers and turn your nibble into a catch, every time.
In this book you will learn:
©2013 Gary Coxe (P)2013 Gary Coxe
The Infamous Calyx Rador
How simple the advice was and the encouragement that was given.
The nuggets of knowledge on sales.
How personable he was.
That you must be persistant.
Gary Coxe puts the sales process in a positive and practical light. This is not a book of "rah rah feel good" cliches, but a step-by-step guide for dealing with the ups and downs experienced by anyone who has ever worked in a commission-based field. Gary discusses how to effectively navigate the emotional rollercoaster that is sales, and make it a much smoother ride.
The key point of the book resonated best - we can't let our emotions drive our drive to resolve to succeed in business or life. It's so easy to get excited by a nibble, and just as easy to feel disparaged when the nibble doesn't convert to a catch. Gary cites example after example of why it's important for a sales person to keep their emotions in check, and not write stories in our head when we don't know the facts. I also enjoyed his take on persistence vs passiveness, and why persistence, even with its negative short-term side effects, always wins out long-term.
I have subscribed to Gary Coxe's daily videos for some time, so I knew I would enjoy hearing him read his book. He brings an enthusiasm and sincerity to the audiobook version that I'm not sure I would have enjoyed by just reading the hard copy, although I do recommend having the written version for reference.
Gary's personal story of starting a highly-successful business as a teenager, losing it all and starting over again is a true lesson in the power of persistence. Many people would have given after such a downfall, but this author never gave up on himself and what he could accomplish with the right mindset, which makes the information he offers in the book more than credible.
This is a must-listen if you want to improve your people skills and develop an effective strategy to move ahead in business and in life.
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