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Yes!: 50 Scientifically Proven Ways to Be Persuasive | [Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini]

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Publisher's Summary

Small changes can make a big difference in your powers of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini; (P)2009 Simon & Schuster

What the Critics Say

"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)

What Members Say

Average Customer Rating

3.9 (565 )
5 star
 (206)
4 star
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Overall
3.9 (240 )
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Story
4.0 (240 )
5 star
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3 star
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2 star
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1 star
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Performance
Sort by:
  •  
    Bob Faw NH USA 12-11-12
    Bob Faw NH USA 12-11-12 Member Since 2012

    Energize

    HELPFUL VOTES
    2
    ratings
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    Story
    "Lots of good nuggets of info. Very interesting"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, anyone interested in understanding the way humans work, and how to influence others.


    What did you like best about this story?

    I liked the tips on preventing being unduly influenced. Cool research shared as well.


    What insight do you think you’ll apply from Yes!?

    Ask a small favor before a big one


    Any additional comments?

    I'll probably read it again to refresh the insights

    0 of 0 people found this review helpful
  •  
    Joy Casey Solana Beach, CA 11-06-12
    Joy Casey Solana Beach, CA 11-06-12 Member Since 2014
    HELPFUL VOTES
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    Story
    "Very Interesting book!"
    What did you love best about Yes!?

    I loved all the different and fascinating studies on how people are influenced.


    What did you like best about this story?

    Each story (study) was so interesting.


    What did you learn from Yes! that you would use in your daily life?

    I will have to listen to this book again. The book makes you aware of how we are...and do...influence each other...in ways you might not have suspected.


    Any additional comments?

    It was a fun and interesting listen. :-)

    0 of 0 people found this review helpful
  •  
    Richard San Ramon, CA, USA 04-30-12
    Richard San Ramon, CA, USA 04-30-12 Member Since 2015
    ratings
    REVIEWS
    15
    1
    Overall
    Performance
    Story
    "Meh..."
    What disappointed you about Yes!?

    If you're a fan of the genre, there's little new information to be had. The authors seemed to be stretching to reach 50 ways, where it might have been better to shed the fluff and focus on fewer, high value topics.


    Would you ever listen to anything by the authors again?

    Possibly, but I wouldn't seek them out.


    What three words best describe Blair Hardman’s voice?

    Right for the job


    0 of 0 people found this review helpful
  •  
    Chris SAN JOSE, CA, United States 01-19-11
    Chris SAN JOSE, CA, United States 01-19-11
    HELPFUL VOTES
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    "A capturing read"

    A capturing read that focuses on facts and the outcomes of scientific studies in regards to how people subcutaneously react to words, images, group vs. individual dynamics, etc. Differences in cultures, real world examples with other companies or governments, and small recommendations to common practices were appreciated to help exemplify the facts. Being persuasive in a leadership context, without the direct managerial role coming into play, is an important characteristic for day to day life. Recommended

    1 of 2 people found this review helpful
  •  
    David Chandler, AZ, United States 01-03-11
    David Chandler, AZ, United States 01-03-11
    HELPFUL VOTES
    1
    ratings
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    "Let down"

    This book was a poorly written version of 59 seconds. Every item they discuss was based on that book, they add in an attempt at "clever" comments that fail every time. If you want the exact same information only presented better and with the actual experimenters names and better explanations I suggest Richard Wiseman's 59 seconds.

    0 of 0 people found this review helpful
  •  
    Koleen Eatontown, NJ, United States 12-29-10
    Koleen Eatontown, NJ, United States 12-29-10 Member Since 2013
    HELPFUL VOTES
    23
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    Overall
    "Interesting"

    I enjoyed this book and came away with some things to think about for how a company needs to market itself.

    0 of 0 people found this review helpful
  •  
    Glenn Richmond Hill, ON, Canada 12-26-10
    Glenn Richmond Hill, ON, Canada 12-26-10 Member Since 2012
    HELPFUL VOTES
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    Overall
    "Many persuasive ideas"

    I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if true had little persuasive power. Overall it is worth having to skim to the chapters that interest you.

    0 of 0 people found this review helpful
  •  
    Andy Chicago, IL, United States 12-23-10
    Andy Chicago, IL, United States 12-23-10 Member Since 2013
    HELPFUL VOTES
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    "Great Information"

    Having read, "Influence", my expectations were high, and I was not disappointed. Tons of useful information, very well written, and a great book.

    0 of 0 people found this review helpful
  •  
    Paige 07-30-09
    Paige 07-30-09 Member Since 2007
    HELPFUL VOTES
    12
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    Overall
    "Really interesting"

    This is a really interesting book no matter what your profession that looks at what elicits the desired response from people. It was very well presented, even as the authors were slicing and dicing percentage responses.

    0 of 0 people found this review helpful
  •  
    David 01-23-12
    David 01-23-12
    HELPFUL VOTES
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    "Subliminally effective means to a desirable result"
    Would you listen to Yes! again? Why?

    Little niches can escape your day to day thought process, listening to YES! Again can awaken those slumbering ideas.


    What other book might you compare Yes! to and why?

    The Science of Persuasion is incredibly important in marketing in todays fast paced lifestyle of Social Media, where the effective attention span has been dauntingly reduced to about 7 Seconds. Having the ability to communicate effectively is becoming a lost art, in itself.Today's world of Twitter and Facebook has made life so full of immediate gratification , that we are losing the intimacy of communication and gracefulI conversations. Todays maketplace is me, me, me, now, now, now and how come its not done yet. So to wrap things up Presuasion is becoming precisely finite ...


    What about Blair Hardman’s performance did you like?

    The information presented is backed by years of systematic analysis, narrowing down the most effective and efficient means.


    If you were to make a film of this book, what would be the tag line be?

    The 7 Second effect!


    Any additional comments?

    A necessary listen (read) for todays imarketing, a must for the professional library..DW

    1 of 3 people found this review helpful

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