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Yes! Audiobook

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Publisher's Summary

Small changes can make a big difference in your powers of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini; (P)2009 Simon & Schuster

What the Critics Say

"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)

What Members Say

Average Customer Rating

3.9 (605 )
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Performance
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  •  
    Mary L Storms 09-30-11 Member Since 2014
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    "Excellent, to-the-point persuasion techniques"

    Yes! is a very practical compilation of many persuasive ideas. Some I already knew, some not. The reason I like it is because each point was made succinctly & persuasively, for immediate & practical use, then they move on to the next point. All the information may not be new, but it's good to have it concisely in one place. The reading is clear; it's difficult to make such purely information content exciting, but they do a good enough job & the text includes lots of interesting examples. One suggestion: I'd prefer that the chapter titles were more concrete, less catchy. That way I could write down the point immediately for desktop reference.

    2 of 3 people found this review helpful
  •  
    Holly St. Paul, MN, USA 04-21-09
    Holly St. Paul, MN, USA 04-21-09
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    ""Yes" is a great book"

    I would recommend to anyone no matter what your career!

    6 of 10 people found this review helpful
  •  
    Miguel A. 06-12-15
    Miguel A. 06-12-15 Member Since 2015
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    "Great book"

    You have to read it if you want to improve your skill influence,so go ahead

    0 of 0 people found this review helpful
  •  
    Tom 06-12-15
    Tom 06-12-15 Member Since 2015
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    "Fun!"

    I love this type of information. I suppose I would've enjoyed a few more examples and deeper explanation. However the short into the point examples and exclamation provided were very beneficial.

    0 of 0 people found this review helpful
  •  
    LA Stillwater, OK United States 06-11-15
    LA Stillwater, OK United States 06-11-15

    LA

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    "Ok, and short."
    Would you try another book from the authors and/or Blair Hardman?

    maybe


    What did you like about the performance? What did you dislike?

    I like that it was short and to the point. At the same time I may have disliked that it was so short and to the point.


    Could you see Yes! being made into a movie or a TV series? Who should the stars be?

    not at all. Just a book of what felt like bulletpoints.


    0 of 0 people found this review helpful
  •  
    Samer Forzley 06-11-15
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    "Read his other book"

    This book is really a recycle of the author other book "influence" which is a 5 star book. Get it and don't bother with this one

    0 of 0 people found this review helpful
  •  
    Thomas Brent Mott 06-01-15 Member Since 2015
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    "Great ideas"

    I am in marketing and got multiple tags and phrasings that I can use to influence clients to see how my services will work better for them than my competition!

    0 of 0 people found this review helpful
  •  
    Emil San Francisco, CA, United States 02-21-15
    Emil San Francisco, CA, United States 02-21-15 Member Since 2011
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    "Yes! Yes!"

    Don't let this simple title lead you to think this book has basic information. This book has great information as well as scientific data to back up its claims. It cites easy to understand examples so you can better understand the content.

    The presentation was great as well. I liked how the headings and chapters were read by another person. This made it easy to differentiate the topics.

    0 of 0 people found this review helpful
  •  
    Silverback 05-02-13
    Silverback 05-02-13 Member Since 2012
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    "Great Companion to Influence"
    Any additional comments?

    I found this book to be a great companion book to Influence: Science and Practice
    by Robert Cialdini. Unfortunately, Audible does not have that book available, so you’ll have to read it :)

    I would say that this book is more of a “practical handbook” where as Influence: Science and Practice is more of the in depth theory and practice of influence. You will get the most out of this book if you are familiar with Cialdini’s Six Principles of Influence: reciprocation, consistency, social proof, liking, authority and scarcity.

    Regardless if you have read Cialdini’s other book(s), you will find this book to be practical in everyday use of influence.

    0 of 0 people found this review helpful
  •  
    Bob Faw NH USA 12-11-12
    Bob Faw NH USA 12-11-12 Member Since 2012

    Energize

    HELPFUL VOTES
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    "Lots of good nuggets of info. Very interesting"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, anyone interested in understanding the way humans work, and how to influence others.


    What did you like best about this story?

    I liked the tips on preventing being unduly influenced. Cool research shared as well.


    What insight do you think you’ll apply from Yes!?

    Ask a small favor before a big one


    Any additional comments?

    I'll probably read it again to refresh the insights

    0 of 0 people found this review helpful

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