Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.
Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini; (P)2009 Simon & Schuster
"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)
Yes! is a very practical compilation of many persuasive ideas. Some I already knew, some not. The reason I like it is because each point was made succinctly & persuasively, for immediate & practical use, then they move on to the next point. All the information may not be new, but it's good to have it concisely in one place. The reading is clear; it's difficult to make such purely information content exciting, but they do a good enough job & the text includes lots of interesting examples. One suggestion: I'd prefer that the chapter titles were more concrete, less catchy. That way I could write down the point immediately for desktop reference.
very good, however if your looking to read/listen to only one book on the subject I would highly recommend "influence science and practice" which is a more detailed version of this book.
I love this type of information. I suppose I would've enjoyed a few more examples and deeper explanation. However the short into the point examples and exclamation provided were very beneficial.￼
I like that it was short and to the point. At the same time I may have disliked that it was so short and to the point.
not at all. Just a book of what felt like bulletpoints.
I am in marketing and got multiple tags and phrasings that I can use to influence clients to see how my services will work better for them than my competition!
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