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Yes!: 50 Scientifically Proven Ways to Be Persuasive | [Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini]

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Publisher's Summary

Small changes can make a big difference in your powers of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini; (P)2009 Simon & Schuster

What the Critics Say

"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)

What Members Say

Average Customer Rating

3.9 (493 )
5 star
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3.8 (179 )
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3.9 (181 )
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Performance
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  •  
    Jeb CINCINNATI, OH, United States 12-05-11
    Jeb CINCINNATI, OH, United States 12-05-11 Member Since 2010
    HELPFUL VOTES
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    "Solid"

    The book presents well researched behavioral responses. It is concise and a minimum of fluff - so I found it useful and interesting.

    1 of 1 people found this review helpful
  •  
    Tanya Vancouver, BC, Canada 12-02-11
    Tanya Vancouver, BC, Canada 12-02-11

    Say something about yourself!

    HELPFUL VOTES
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    "Really Enjoyed it"

    I would recommend this for anyone with their own biz, or in any sort of marketing position. Its good common sense with a modern bend and all really useful info. I listened to it three times, making notes the third time to apply to my own biz. Recommend.

    1 of 1 people found this review helpful
  •  
    Amber Fort Collins, CO, United States 12-01-11
    Amber Fort Collins, CO, United States 12-01-11 Member Since 2008
    HELPFUL VOTES
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    "I've listened to this one a dozen times"

    I really enjoyed Yes the first time I read it while on a long drive. The points are interesting, well backed up by studies and research.

    I find myself putting this track on at night when I'm ready to drift off to sleep. It's interesting enough to listen to more than once, but unlike a novel I don't need to worry about falling asleep and missing the story line!

    The tips are great, I make use of them to good effect in real life situations.

    1 of 1 people found this review helpful
  •  
    Jessy Eden Prairie, MN, United States 06-30-11
    Jessy Eden Prairie, MN, United States 06-30-11 Member Since 2010
    HELPFUL VOTES
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    "The title says it all"

    The title says it all. There are 50 good examples on how to be persuasive. Because it is broken into 50 ways, it is very easy to pick-up and read for short amounts of time. Finally, I like how their motives are not manipulative in nature (which a lot of sales/persuasion books are).

    1 of 1 people found this review helpful
  •  
    C. Deputy Seattle, WA USA 04-10-11
    C. Deputy Seattle, WA USA 04-10-11 Member Since 2008

    EZbackgrounds

    HELPFUL VOTES
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    "Many Actionable Tips"

    I found over ten items in this book to be new information that I could act upon immediately. Ten might seem like a low number, but get these kind of books all the time and it's rare to find any new information, much less multiple items. I highly recommend it. It has already paid for itself many times over.

    1 of 1 people found this review helpful
  •  
    Claire Pacifica, CA, United States 03-05-11
    Claire Pacifica, CA, United States 03-05-11 Member Since 2010

    Picky reader

    HELPFUL VOTES
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    "Gold!"

    This book is concise and to the point. Not only are the suggestions backed up with scientific evidence, but they are also actionable in a variety of different circumstances. Although some of the examples toward the end of the book were less about persuasion and less applicable to my particular situation as a small, local, service-based business owner, this is the best marketing book I've ever read. It made me feel energized and inspired to try the simple strategies rather than overwhelmed and demoralized by complex theory that may or may not work and requires a lot of time and effort to see results. Head and shoulders above "Guerrilla Marketing."

    1 of 1 people found this review helpful
  •  
    Kelly Miami, FL 02-21-11
    Kelly Miami, FL 02-21-11 Member Since 2009

    An Avid Reader of Mystery, Zombies, History, Science and good stories. I live in Miami, FL and love every minute of it!

    HELPFUL VOTES
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    "A good one to have in your Library"

    Some common sense to 'how did I never think of that' I share this with all my friends!
    Good stuff.

    1 of 1 people found this review helpful
  •  
    fidel los banos, CA, United States 02-02-11
    fidel los banos, CA, United States 02-02-11
    HELPFUL VOTES
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    "very interesting"

    book had many interesting ways to be persuasive, some things you would think go against it, however, once you thought about it, it made sense and was backed up by research and case studies. overall very good book.

    1 of 1 people found this review helpful
  •  
    Michael Lewis Center, OH, USA 03-08-10
    Michael Lewis Center, OH, USA 03-08-10
    HELPFUL VOTES
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    "Very Useful!"

    One of the few books that I could put aspects of it into practice and see immediate benefits. Loved it!

    1 of 1 people found this review helpful
  •  
    Jim Grand Junction, CO, United States 08-02-09
    Jim Grand Junction, CO, United States 08-02-09 Member Since 2005
    HELPFUL VOTES
    126
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    "Great book"

    I really enjoyed listening to this book. It was relevant and full of information that I think will help me in my business. What I didn't expect was that my 14 year old son and 12 year old daughter would also enjoy listening to this book. But then there is a lot of practical information in this book that can be applied to many situations.

    1 of 1 people found this review helpful
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