Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.
Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini; (P)2009 Simon & Schuster
"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)
Iranians keep their nukes, Americans lose their insurance.
In business meetings both formal and informal, I retold many of the stories from the book, and started applying many of the tips right away! I was entertaining most of all, but very practical and fun to listen to.
Say something about yourself!
I would recommend this for anyone with their own biz, or in any sort of marketing position. Its good common sense with a modern bend and all really useful info. I listened to it three times, making notes the third time to apply to my own biz. Recommend.
I really enjoyed Yes the first time I read it while on a long drive. The points are interesting, well backed up by studies and research.
I find myself putting this track on at night when I'm ready to drift off to sleep. It's interesting enough to listen to more than once, but unlike a novel I don't need to worry about falling asleep and missing the story line!
The tips are great, I make use of them to good effect in real life situations.
The title says it all. There are 50 good examples on how to be persuasive. Because it is broken into 50 ways, it is very easy to pick-up and read for short amounts of time. Finally, I like how their motives are not manipulative in nature (which a lot of sales/persuasion books are).
I found over ten items in this book to be new information that I could act upon immediately. Ten might seem like a low number, but get these kind of books all the time and it's rare to find any new information, much less multiple items. I highly recommend it. It has already paid for itself many times over.
book had many interesting ways to be persuasive, some things you would think go against it, however, once you thought about it, it made sense and was backed up by research and case studies. overall very good book.
I really enjoyed listening to this book. It was relevant and full of information that I think will help me in my business. What I didn't expect was that my 14 year old son and 12 year old daughter would also enjoy listening to this book. But then there is a lot of practical information in this book that can be applied to many situations.
I liked the information presented in this book.
Many great ideas!!! I found any of Malcolm Gladwell and Daniel Gilbert books much more entertaining. I am glad I purchased this book and will purchase the text as well. Any one in Sales/politics should read this one and put it to work.
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