In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen sometimes called Millennial provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce and now comprises the entire 18 to 32 demographic.
Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they'll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity depending entirely on how you choose to employ them.
In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than 50 cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty.
Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen They'll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents preci...
©2009 Jason Ryan Dorsey; (P)2009 Audible, Inc.
I will say that the subject matter was very interesting and I now have a habit of considering an employees generation when assessing performance. The book was mostly making the same points over and over and over again. There were also many times when it seemed like the author was bashing generation y's work ethic. I found the style of writing to be a little bit annoying, but it got the point across. The first half of the book was informative and engaging. If I had stopped there, this review would be 5 stars.
Faced with mindless duty, when an audio book player slips into a rear pocket and mini buds pop into ears, old is made new again.
Jason Ryan Dorsey’s book is an insightful look at the 1977 to 1995 American’ cohort known as the “Y” or “Millennial” generation. Three observations by Dorsey are that Millennials: 1)are not tech savvy but are tech dependent; 2) are participants in the work place that includes, for the first time in history, four different employee generations; and 3) that money is not “Y” generation’s primary motivation for work.
Matures’, Boomer, and “X” generation’ managers have to learn how to suspend their ideas about what works in an organization and listen to Millennials to mutually develop a view of organizational needs that will continue to improve American’ prosperity and stability. The underlying motivation of all generations is found in human nature. Understanding human nature; meeting generational needs and desires, make the difference between organization’ success and failure.
Matures and Boomers are on the cusp of retirement. The “X” generation is too small to dominate the American system of organization management and leadership. Millennials are tomorrows leaders and managers. Current organization managers and leaders need to help Millennials grow into their futures. Millennials are the energy of America’s engine of future prosperity.
Anyone in business except for people in direct sales.
Yes, if it was a book meant for people in direct sales.
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