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Words That Work
- Narrated by: Dr. Frank Luntz
- Length: 6 hrs and 16 mins
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Words That Work
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Publisher's summary
Nobody is in a better position to explain than Frank Luntz; he has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart, because "satellite" was more cutting edge than "digital cable", and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness".
If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you.
Critic reviews
- Audie Award Winner, Business Information/Educational, 2008
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Communication is essential to getting along and getting ahead—but for most of us, it's a skill we're expected to simply pick up as we move through life. Not surprisingly, there might be a lot you don't know about communicating with others. Luckily, communication is a widely studied and well-researched field. Many experts and authors have gathered their best advice and techniques to help you improve your communication skills and, by extension, improve your relationships. Here are some of the best audiobooks on communication to help you get better at listening, speaking, and connecting.
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-
Story4.5 out of 5 stars 34
Fiorina shares the lessons she's learned from both her difficulties and triumphs. Drawing on her experience as a pioneering business and nonprofit leader, a politically active citizen, and a parent, she diagnoses the largest problem facing our country today: untapped potential. Too often American men and women are held back by systems that prevent them from working and flourishing. Too many people lose hope for themselves.
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5 out of 5 stars
-
A must share book!
- By Teresa Holman on 08-20-16
By: Carly Fiorina
-
Bad News
- How Woke Media Is Undermining Democracy
- By: Batya Ungar-Sargon
- Narrated by: Batya Ungar-Sargon
- Length: 7 hrs and 49 mins
- Unabridged
-
Overall5 out of 5 stars 156
-
Performance5 out of 5 stars 144
-
Story5 out of 5 stars 142
Today’s newsrooms are propagating radical ideas that were fringe as recently as a decade ago, including “antiracism,” intersectionality, open borders, and critical race theory. How did this come to be? It all has to do with who our news media is written by—and who it is written for. In Bad News: How Woke Media Is Undermining Democracy, Batya Ungar-Sargon reveals how American journalism underwent a status revolution over the twentieth century—from a blue-collar trade to an elite profession.
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5 out of 5 stars
-
Balanced, informative, and insightful
- By J. B. Eibel on 06-06-22
-
The Audacity of Hope
- Thoughts on Reclaiming the American Dream
- By: Barack Obama
- Narrated by: Barack Obama
- Length: 6 hrs and 10 mins
- Abridged
-
Overall4.5 out of 5 stars 9,698
-
Performance5 out of 5 stars 6,828
-
Story4.5 out of 5 stars 6,784
In July 2004, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. Now, in The Audacity of Hope, Senator Obama calls for a different brand of politics: a politics for those weary of bitter partisanship and alienated by the "endless clash of armies" we see in Congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of "our improbable experiment in democracy".
-
5 out of 5 stars
-
My Fellow Conservatives, Give This A Listen
- By Dallas D.L. on 02-12-15
By: Barack Obama
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
Bannon
- Always the Rebel
- By: Keith Koffler
- Narrated by: William LeRoy
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 111
-
Performance4.5 out of 5 stars 95
-
Story4.5 out of 5 stars 96
To understand the Trump White House, you need to understand Steve Bannon: what's driving him, what his true role is, and what he's trying to accomplish on behalf of the American middle class. White House reporter Keith Koffler penetrates the fog surrounding the mysterious senior White House advisor, tracing Bannon's wild and distinctly American path to the White House in this first-ever honest biography of the controversial figure.
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5 out of 5 stars
-
The "real" Steve Bannon! Great read!
- By Amazon Customer on 12-20-17
By: Keith Koffler
-
Originals
- How Non-Conformists Move the World
- By: Adam Grant, Sheryl Sandberg - foreword
- Narrated by: Fred Sanders, Susan Denaker
- Length: 10 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 7,194
-
Performance4.5 out of 5 stars 6,107
-
Story4.5 out of 5 stars 6,082
With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
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2 out of 5 stars
-
Interesting, but not science
- By Lloyd Fassett on 03-14-16
By: Adam Grant, and others
-
An Inconvenient Book
- Real Solutions to the World's Biggest Problems (Unabridged)
- By: Glenn Beck
- Narrated by: Glenn Beck
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall4 out of 5 stars 513
-
Performance4 out of 5 stars 138
-
Story4 out of 5 stars 137
The world is a mess. It seems that everywhere listeners turn, there's another problem. What is needed now are solutions. If only there was a man who could simplify things, cut through the rhetoric, and fix everything. Then, if he was just able to put all of that insight into something that people could buy...in a store and online...man, that would great. Wait a minute!
-
1 out of 5 stars
-
Waste of Time and Money
- By Crystal on 04-11-09
By: Glenn Beck
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 26,865
-
Performance4.5 out of 5 stars 22,818
-
Story4.5 out of 5 stars 22,671
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
Somebody's Gotta Say It
- By: Neal Boortz
- Narrated by: Neal Boortz
- Length: 6 hrs and 1 min
- Abridged
-
Overall4.5 out of 5 stars 126
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 45
With its outrageous brand of conservative talk, The Neal Boortz Show has been one of talk radio's hottest commodities for more than 25 years. Boortz entertains his rabid followers with commentary on everything from corruption in Washington to the troops overseas. Now, with Somebody's Gotta Say It, Neal gives us his greatest jeremiad yet: a hilarious but serious-as-taxes screed covering all the issues that get Neal and his millions of listeners hot under the collar on a daily basis.
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5 out of 5 stars
-
For the Logical not the Emotional.
- By Jon on 03-16-07
By: Neal Boortz
-
Under Fire
- Reporting from the Front Lines of the Trump White House
- By: April Ryan, Tamron Hall - foreword
- Narrated by: Janina Edwards
- Length: 7 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 334
-
Performance4.5 out of 5 stars 298
-
Story4.5 out of 5 stars 294
Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to understand how she and other reporters adjusted to the new normal. She takes us inside the policy debates, the revolving door of personnel appointments, and what it is like when she, as a reporter asking difficult questions, finds herself in the spotlight, becoming part of the story.
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5 out of 5 stars
-
- By Deborah on 09-03-18
By: April Ryan, and others
-
Common Sense for the Common Good
- Libertarianism as the End of Two-Party Tyranny
- By: Gary E. Johnson
- Narrated by: Gary E. Johnson
- Length: 2 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 30
-
Performance4.5 out of 5 stars 26
-
Story4.5 out of 5 stars 26
Gary Johnson, Libertarian Party candidate for president and former two-term Republican governor of New Mexico, stakes his claim to the very center of the political spectrum. His new audiobook, Common Sense for the Common Good, offers his approach to how a member of a third party, acting as the chief arbiter of the US, can restore sanity and functionality to the highest office in the land.
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5 out of 5 stars
-
A refreshing voice in politics.
- By Jason on 10-20-16
By: Gary E. Johnson
-
God, Guns, Grits, and Gravy
- By: Mike Huckabee
- Narrated by: Mike Huckabee
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 156
-
Story4.5 out of 5 stars 153
In Mike Huckabee's new book God, Guns, Grits and Gravy, he asks the question, "Have I been taken to a different planet than the one on which I grew up?" The New York Times best-selling author explores today's American culture, drawing from his travels as a presidential candidate to present average, small-town people and families, and their optimistic resilience in the face of hard times.
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4 out of 5 stars
-
Review
- By Dorothy Ella on 02-13-15
By: Mike Huckabee
-
Cowards
- What Politicians, Radicals, and the Media Refuse to Say
- By: Glenn Beck
- Narrated by: Ron McLarty
- Length: 10 hrs and 11 mins
- Unabridged
-
Overall4.5 out of 5 stars 305
-
Performance4.5 out of 5 stars 269
-
Story4.5 out of 5 stars 269
As we approach the most important presidential election in America’s history, something has been lost among all of the debates, attack ads, and super- PACs - something that Americans used to hold in very high regard: THE TRUTH. The truth can no longer be something we hope for; it must be something we live. When courage prevails, cowards do not - and this book was written to ensure that’s exactly what happens.
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5 out of 5 stars
-
Guess what... Its by Glenn Beck!!
- By Joseph on 07-17-12
By: Glenn Beck
-
The Conservative Heart
- How to Build a Fairer, Happier, and More Prosperous America
- By: Arthur C. Brooks
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 487
-
Performance4.5 out of 5 stars 425
-
Story4.5 out of 5 stars 426
In The Conservative Heart, Arthur C. Brooks contends that after years of focusing on economic growth and traditional social values, it is time for a new kind of conservatism - one that helps the vulnerable without mortgaging our children's future. In Brooks' daring vision, this conservative movement fights poverty, promotes equal opportunity, celebrates earned success, and values spiritual enlightenment. It is an inclusive movement with a positive agenda to help people lead happier, more hopeful, and more satisfied lives.
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5 out of 5 stars
-
Outstanding recitation of conservatism!
- By GLENNO on 08-06-15
By: Arthur C. Brooks
-
The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 321
-
Performance4 out of 5 stars 135
-
Story4 out of 5 stars 135
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
-
1 out of 5 stars
-
Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
-
Beyond the Messy Truth
- How We Came Apart, How We Come Together
- By: Van Jones
- Narrated by: Prentice Onayemi
- Length: 7 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 330
-
Performance4.5 out of 5 stars 291
-
Story4.5 out of 5 stars 292
In Beyond the Messy Truth, Jones offers a blueprint for transforming our collective anxiety into meaningful change. Tough on Donald Trump but showing respect and empathy for his supporters, Jones takes aim at the failures of both parties before and after Trump's victory. He urges both sides to abandon the politics of accusation and focus on real solutions. Calling us to a deeper patriotism, he shows us how to get down to the vital business of solving, together, some of our toughest problems.
-
5 out of 5 stars
-
I never hated anyone before
- By Joanna Bugajska on 11-17-17
By: Van Jones
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Everyone who presents or is in a sales position should read this book!!
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Words That Change Minds
- The 14 Patterns for Mastering the Language of Influence
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- Narrated by: Shelle Rose Charvet
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Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).
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4 out of 5 stars
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Good information but hard to follow sometimes
- By ChakaA on 07-19-19
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The Effective Communication Method
- 9 Keys to Master Communication Skills, The Comprehensive Training Guide to Step by Step Improve Your Communication Skills and Build Successful Relationships
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5 out of 5 stars
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Effective from page 1
- By VICTOR N. on 07-10-23
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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
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Overall4 out of 5 stars 147
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Dr. Luntz offers more than 70 new “words that work” for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations—and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principles.
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4 out of 5 stars
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Not his best, but good
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The All New Don't Think of an Elephant!
- Know Your Values and Frame the Debate
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Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.
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4 out of 5 stars
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Nice book, shitty narrator voice
- By Mohammad Mneimneh on 01-22-17
By: George Lakoff
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What Americans Really Want...Really
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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.
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Brilliant and Insightful
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4 out of 5 stars
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Good information but hard to follow sometimes
- By ChakaA on 07-19-19
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The Effective Communication Method
- 9 Keys to Master Communication Skills, The Comprehensive Training Guide to Step by Step Improve Your Communication Skills and Build Successful Relationships
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.
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Meh.
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The Art of Explanation
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Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.
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5 out of 5 stars
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Helpful information for organizing communication
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Running Against the Devil
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The longtime Republican strategist and number one New York Times best-selling author of Everything Trump Touches Dies is back with a guidebook for beating Trump’s tricks, traps, and Twitter feed in 2020. Donald Trump is exactly the disaster we feared for America. Hated by a majority of Americans, Trump’s administration is rocked by daily scandals, and he’s embarrassed us at home and abroad. Trump can’t win in 2020, right? Wrong. As 2016 proved, Trump can’t win, but the Democrats can sure as hell lose.
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4 out of 5 stars
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Unsubtle, uneven, and I couldn't stop listening
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Effective Communication at Work
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Performance4 out of 5 stars 2
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Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.
By: Vicki McLeod
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Covert Persuasion
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Performance5 out of 5 stars 20
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When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.
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5 out of 5 stars
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Excellent
- By Henry on 10-05-23
By: James Speakman, and others
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Think Faster, Talk Smarter
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Many of us dread having to convey our ideas to others, often feeling ill-equipped, anxious, and awkward. Public speaking experts help by focusing on planned communication experiences such as slide presentations, pitches, or formal talks. Yet, most of our professional and personal communication occurs in spontaneous situations that creep up on us and all too often leave us flustered and stumbling for words. Stanford lecturer, podcast host, and communication expert Matt Abrahams provides tangible, actionable skills to help even the most anxious of speakers succeed when speaking spontaneously.
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5 out of 5 stars
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It has improved a lot my communication skills
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Finite and Infinite Games
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Performance4 out of 5 stars 438
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Story4 out of 5 stars 440
“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite, the other infinite.” Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change - as long as the game is never allowed to come to an end.
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3 out of 5 stars
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Interesting, but not well explained
- By Amazon Customer on 12-07-18
By: James Carse
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Words Can Change Your Brain
- 12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy
- By: Andrew Newberg, Mark Robert Waldman
- Narrated by: Mark Robert Waldman
- Length: 7 hrs and 20 mins
- Unabridged
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Overall4.5 out of 5 stars 29
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Performance5 out of 5 stars 25
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Story4.5 out of 5 stars 25
In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate Communication that allows two brains to work together as one.
By: Andrew Newberg, and others
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Win Every Argument
- The Art of Debating, Persuading, and Public Speaking
- By: Mehdi Hasan
- Narrated by: Mehdi Hasan
- Length: 8 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 258
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Performance4.5 out of 5 stars 215
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Story4.5 out of 5 stars 215
MSNBC’s Mehdi Hasan isn’t one to avoid arguments. He relishes them as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value—and can also simply be fun.
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3 out of 5 stars
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Would be much better without politics
- By David Fair on 03-17-23
By: Mehdi Hasan
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Levels of the Game
- By: John McPhee
- Narrated by: Grover Gardner
- Length: 3 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 7
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Performance5 out of 5 stars 7
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Story4.5 out of 5 stars 7
This account of a tennis match played by Arthur Ashe against Clark Graebner at Forest Hills in 1968 begins with the ball rising into the air for the initial serve and ends with the final point. McPhee provides a brilliant, stroke-by-stroke description while examining the backgrounds and attitudes which have molded the players' games.
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5 out of 5 stars
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McPhee's early work is brilliant.
- By Darwin8u on 06-12-23
By: John McPhee
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Overall4 out of 5 stars 118
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Performance4 out of 5 stars 98
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Story4 out of 5 stars 97
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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2 out of 5 stars
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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59 Seconds
- Think a Little, Change a Lot
- By: Richard Wiseman
- Narrated by: Jonathan Cowley
- Length: 8 hrs and 18 mins
- Unabridged
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Overall4 out of 5 stars 471
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Performance4 out of 5 stars 342
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Story4 out of 5 stars 338
A psychologist and best-selling author gives us a myth-busting response to the self-help movement, with tips and tricks to improve your life that come straight from the scientific community. Richard Wiseman has been troubled by the realization that the self-help industry often promotes exercises that destroy motivation, damage relationships, and reduce creativity: The opposite of everything it promises. Now, in 59 Seconds, he fights back, bringing together the diverse scientific advice that can help you change your life in under a minute.
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3 out of 5 stars
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Wrong format for this book
- By Paul on 08-29-11
By: Richard Wiseman
What listeners say about Words That Work
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alan from Wichita
- 01-25-17
Social power and Confidence.
loved it. It might be fun to listen to the last chapter with the interview before actually listening to the book, for those who want to know about the author for better enjoyment of the book. this man has shaped the way we think about policies, politicians, and products with some very simple word choices. ones that are in common usage in the English language even.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Margaret
- 02-16-14
The communications classic
This book is a little dated. Even Luntz really doesn't know what words will work these days but it is worth trying to find them. This book is really just a series of examples of situations where words worked or didn't and the process that Luntz uses to identify the right message, with focus groups, polling, mashing data together to create a picture of what moves people. It should be required reading for any beginning marketing student, especially someone interested in political communication.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Okamiden
- 04-26-17
good
it's good i like it maybe you would to nice points &some facts & stuff
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Overall5 out of 5 stars
- MARIO A FORCINITO
- 03-23-07
Excellent
Very good. Lots of useful information for people that needs to communicate effectively.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Judith
- 01-04-21
You Were Right...
Not to stard off with the maid example. This first time I heard it I actually did a rewind.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Alexander
- 04-18-17
Great in general
fantastic reminders for me and language, but I think the whole book could've been rewritten to convey it a bit better. It was written more like a speech he gives and less like a tool for learning and retention.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Ian Derrington
- 10-18-20
how to manipulate with words
Read this if you want to learn how to frame things for your manipulate purpose or how you have beeit is a great book. the author shouldn't be funded as he has used such tactics to the detriment of the environment amongst other things.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bethanny
- 12-31-22
I don't understand the bad reviews...
This was great! FYI Its geared towards politics & corporations, because that's the area of the author's expertise. But really a lot of it is just useful to be aware of for anyone who ever uses words for anything. I'm a lover of words though I'm not great at expressing them, which was my reason for choosing this book. So many bad reviews said the author was just bragging about his successes, which i don't understand. He has worked with famous politicians and he shares a ton of stories from his background, because that's where his experience has come from. He's not just name dropping, he's giving us a frame of reference for his anecdote. He talks a LOT about his failures as well, and even at the very end talks about how he had to practice what he preaches and change some things around for the book based on feedback before publishing. Some parts were better than others but overall it was a worthy listen. Def recommend :)
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Pastor
- 07-21-18
All speakers
If you in anyway speak then this book can help you. Whether your a new or seasoned speaker this is a must have.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Jeremy
- 08-10-17
Interesting - heavy on corporations + politics
narrator is great
story is at the very least interesting
will appeal to the right people
good book
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1 person found this helpful