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Wired for Thought: How the Brain Is Shaping the Future of the Internet | [Jeffrey Stibel]

Wired for Thought: How the Brain Is Shaping the Future of the Internet

In this age of hypercompetition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks; it's the first real replication of the human brain outside the human body.
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Publisher's Summary

In this age of hypercompetition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature.

The Internet is more than just a series of interconnected computer networks; it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel lays out:

  • How networks have changed and what that implies for how people connect and form communities
  • What the Internet - and online business opportunities - will look like in the future
  • What the next stage of artificial intelligence will be and what opportunities it will present for businesses.
  • Stibel shows how exceptional companies are using their understanding of the Internet's brainlike powers to create competitive advantages - such as building more effective websites, predicting consumer behavior, leveraging social media, and creating a collective consciousness.

    ©2009 Jeffrey M. Stibel; (P)2009 Gildan Media Corp

    What the Critics Say

    "Stibel bridges the gap between business and the brain in his thinking, his numerous Internet innovations, and his writings. Wired for Thought helps us understand the Internet at a new, and more intelligent, level. This vision will influence our futures." (Dan Ariely, Alfred P. Sloan Professor of Economics, MIT Sloan School of Management)

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      Roger San Ramon, CA, United States 10-25-10
      Roger San Ramon, CA, United States 10-25-10
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      "Simplistic and Unscientific"

      Very disappointing book.
      The book is full of simplistic statements ("the internet is a brain" repeated over and over ad museum, without any real substantiation) and is more of a self promotional ad for the author and his businesses than it is a serious exploration of the topic.

      2 of 4 people found this review helpful
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