The Internet is more than just a series of interconnected computer networks; it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel lays out:
Stibel shows how exceptional companies are using their understanding of the Internet's brainlike powers to create competitive advantages - such as building more effective websites, predicting consumer behavior, leveraging social media, and creating a collective consciousness.
©2009 Jeffrey M. Stibel; (P)2009 Gildan Media Corp
"Stibel bridges the gap between business and the brain in his thinking, his numerous Internet innovations, and his writings. Wired for Thought helps us understand the Internet at a new, and more intelligent, level. This vision will influence our futures." (Dan Ariely, Alfred P. Sloan Professor of Economics, MIT Sloan School of Management)
Very disappointing book.
The book is full of simplistic statements ("the internet is a brain" repeated over and over ad museum, without any real substantiation) and is more of a self promotional ad for the author and his businesses than it is a serious exploration of the topic.
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