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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrated by: Mike Chamberlain
- Length: 12 hrs
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Publisher's summary
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:
- The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.
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The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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A good listen.
- By Amazon Customer on 08-30-20
By: Dan Gearino
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My Korean Deli
- Risking It All for a Convenience Store
- By: Ben Ryder Howe
- Narrated by: Bronson Pinchot
- Length: 8 hrs and 47 mins
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This sweet and funny tale of a preppy editor buying a Brooklyn deli with his Korean in-laws is about family, culture clash, and the quest for authentic experiences. It starts with a gift. When Ben Ryder Howe’s wife, the daughter of Korean immigrants, decides to repay her parents’ self-sacrifice by buying them a store, Howe, an editor at the rarefied Paris Review, agrees to go along.
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Absolutely delightful!
- By Grace O'Malley on 03-19-11
By: Ben Ryder Howe
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
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Performance
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Buying In
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- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Predictably Irrational
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- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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American Dreamer
- My Life in Fashion and Business
- By: Peter Knobler, Tommy Hilfiger
- Narrated by: Kevin Free
- Length: 10 hrs and 23 mins
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American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.
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Reveals a great deal people didn't know
- By LEE on 10-30-18
By: Peter Knobler, and others
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My Planet
- Finding Humor in the Oddest Places
- By: Mary Roach
- Narrated by: Angela Dawe
- Length: 4 hrs and 41 mins
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Follow New York Times best-selling author Mary Roach - but be careful not to trip - as she weaves through personal anecdotes and everyday musings riddled with her uncanny wit and amazingly analytical eye. These essays, which found a well-deserved home within the pages of Reader's Digest as the column "My Planet," detail the inner workings of hypochondriacs, hoarders, and compulsive cheapskates. (Did we mention neurotic interior designers and professional list makers?) For Roach, humor is hidden in the most unlikely places, which means that nothing is off limits.
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Narrator drove me crazy
- By Ann on 04-23-14
By: Mary Roach
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Great book, wish the narration was a little better.
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What listeners say about Why We Buy, Updated and Revised Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Nidhi
- 06-25-11
Author has knowledge but poor writing skills
The books to me seems more like a pitch to potential companies who may like to use their services. Through out the book they shared tons of examples about how retailers were doing something or the other wrong and when they came in they fixed it right. They have loads of experience etc etc. Of course they also put in very subtly that technology and lots of inexperienced companies cannot deliver what they can do as they were the first one in this field.
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5 people found this helpful
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- R
- 09-08-17
Relevant to retail stores, not to Ecommerce
If you do retail in a brick and mortar store, this is a great book. If you do Ecommerce only, this book doesn't have much to offer.
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4 people found this helpful
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- Farien
- 03-21-14
Should have read this in college
If you could sum up Why We Buy, Updated and Revised Edition in three words, what would they be?
Here's My Money
Any additional comments?
Reviewing these topics that I learned in college was a nice refresher. For anyone who has not been trained in retail, this is a great listen as to why money is flying from our pockets.
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4 people found this helpful
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Overall
- Anonymous User
- 07-01-20
80% outdated.
The content and views of the author are very outdated. Definitely not suited for post 2010.
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2 people found this helpful
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- Sergiy Dzhulay
- 08-20-15
0 value for internet world
What would have made Why We Buy, Updated and Revised Edition better?
99% of the book is about retail store. 1% about internet commerce.
What could Paco Underhill have done to make this a more enjoyable book for you?
99% of the book is about retail store. 1% about internet commerce.
How could the performance have been better?
99% of the book is about retail store. 1% about internet commerce.
If you could play editor, what scene or scenes would you have cut from Why We Buy, Updated and Revised Edition?
99% of the book is about retail store. 1% about internet commerce.
Any additional comments?
99% of the book is about retail store. 1% about internet commerce.
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2 people found this helpful
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- Dmitry Nozhnin
- 02-13-20
Blatant self-advertisement with no substance
Forced myself into the Chapter 2 hoping that it can't be that bad for a 4 stars rated book, but no luck. An endless stream of self-praising and self-advertisement, detailed explanation of why author's services are so superior to the competitors and never ending list of accolades. In a book titled "Why we buy" there was exactly zero useful insights on the "Why" part. So far it was only about "How my company can observe in every tiny detail HOW they buy" with a couple of examples that if store's management is brain dead - well yeah, a mere observation of what floor space is crowded can lead you to some insights. Refunded.
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- Nia
- 07-02-17
Not a great read
A very poor read as the writer was more interested in personal appeasement than articulating the subject at hand.
Very pushy on views that are obsolete in a bid to maintain niche market and position self as an authority.
I never loose with any book I read but this was a challenge trying to take away some points but I did.
Don't get too excited when you buy this book, not much might be learned except listening to deliberate mention of big name companies to justify industry position
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- DazzaMoo
- 04-28-17
Great, insightful book, but could do with an update
This is a really book that gives a great insight into human nature. Oh, and shopping.
My only reservation is that feels about 10 years out of date, particularly on the topics of technology and the internet and on the gender defined habits of men and women.
In both cases, Paco acknowledges that these things are changing, but in the time since this book was last updated (2009ish?) it feels like an awful lot has changed.
Otherwise, however, this book is well pitched at the interested amateur and the style is relatively light and playful, while retaining it's insightfulness!
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- Felipe
- 12-09-16
"HOW" we buy, not "WHY" we buy.
Great if you want to dive on how people buy but the title is not accurate. There is no WHY but a great description on the specific dynamics that happen on the point of sale
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- matteo tagliaferri
- 06-07-16
Oudated and self promoting
I read the book in 2016 and found it outdated on many subjects and grossly off the mark on the impact the web would have on buying.
I also found somewhat disturbing the self promotion in which the author indulges, from time to time.
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