Why We Buy, Updated and Revised Edition: The Science of Shopping Audiobook | Paco Underhill | Audible.com
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Why We Buy, Updated and Revised Edition: The Science of Shopping | [Paco Underhill]

Why We Buy, Updated and Revised Edition: The Science of Shopping

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Publisher's Summary

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:

  • The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
  • A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.

©1999 2000, 2009 by Obat, Inc. (P)2011 Blackstone Audio, Inc.

What the Critics Say

“At last, here is a book that gives this underrated skill the respect it deserves.” (New York Times)

What Members Say

Average Customer Rating

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    Nidhi New Delhi, India 06-25-11
    Nidhi New Delhi, India 06-25-11
    HELPFUL VOTES
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    "Author has knowledge but poor writing skills"

    The books to me seems more like a pitch to potential companies who may like to use their services. Through out the book they shared tons of examples about how retailers were doing something or the other wrong and when they came in they fixed it right. They have loads of experience etc etc. Of course they also put in very subtly that technology and lots of inexperienced companies cannot deliver what they can do as they were the first one in this field.

    2 of 2 people found this review helpful
  •  
    Farien United States 03-21-14
    Farien United States 03-21-14 Member Since 2012

    I read so much more when I can listen to the books while getting ready and commuting to work. It makes my goal of reading more a breeze.

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    "Should have read this in college"
    If you could sum up Why We Buy, Updated and Revised Edition in three words, what would they be?

    Here's My Money


    Any additional comments?

    Reviewing these topics that I learned in college was a nice refresher. For anyone who has not been trained in retail, this is a great listen as to why money is flying from our pockets.

    0 of 0 people found this review helpful
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  • Virginia
    Glasgow, United Kingdom
    10/26/11
    Overall
    "Perhaps better on paper"

    Two stars is perhaps a little unfair - the content is interesting and worth a read. It's probably better in paper form though as it's far too easy for the mind to wander from the detail of the narrative without the text to concentrate the mind.

    0 of 0 people found this review helpful
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