Who Says Elephants Can't Dance: How I Turned Around IBM Audiobook | Louis Gerstner | Audible.com
We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Who Says Elephants Can't Dance: How I Turned Around IBM | [Louis Gerstner]

Who Says Elephants Can't Dance: How I Turned Around IBM

CEO Louis V. Gerstner, Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time.

When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age.

Regular Price:$14.43
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

CEO Louis V. Gerstner, Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age -  the great American business story of our time.

When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age.

In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness, and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the Internet era.

Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the listener behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.

©2013 Louis Gerstner (P)2014 HarperCollins Publishers Limited

What the Critics Say

"Effective, to the point and, thankfully, free of the asinine nonsense that infects so much writing about the hard graft of management." (Simon London, Financial Times)

"A blunt, straight-talking book…relevant to anyone (including Tony Blair) who is struggling to bring about change in big, bureaucratic organisations." (Geoffrey Owen, Sunday Telegraph)

What Members Say


There are no listener reviews for this title yet.

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.