Most startups fail. But with the right approach to developing new business ideas, many of these failures could be avoided. At the core of every successful business is a product or service that people want. This book includes four methodologies that focus on learning what customers really want before building a product or trying to validate it.
What The Most Successful Business Ideas Have in Common
Learn what thousands of the top technology startups and some of the most disruptive innovation in history all have in common. This book includes case studies on how these four methodologies apply to the world's most successful and innovative companies like Netflix, Airbnb, Uber, Kraft, Salesforce, Facebook, Instagram, Skype, Twitter, and more.
©2014 Mike Fishbein (P)2014 Mike Fishbein
This is a summarization and regurgitation of several popular books out there right now. It is filled with summaries and lists. Lists are very difficult to listen to. They are better suited to traditional books. If the lists were used in summation of a chapter or to highlight key points, but chapters are list after list. If you are comfortable with this style of audio book, it might be ok for you, but I found it very hard to follow while listening. The material is very dense and the list style doesn't lend itself to easy following in an audio book.
Great book - must read for anyone starting a business. Great info on customer development which can help avoid the huge risk of creating a product the market does not need or want. The short section on what a business is, was just a bit painful. I do wish there was a little more detail on the specifics of what the author built himself. Honestly though, buy and devour this book!
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