What’s the question every business should be asking itself? According to Jeff Jarvis, it’s What Would Google Do? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age.
An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?
To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century”, including such insights as: Think Distributed Become a Platform; Join the Post-Scarcity, Open-Source, Gift Economy; The Middleman Has Died; Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners; Do What You Do Best; and Link to the Rest Get Out of the Way; Make Mistakes Well… and More. He applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way listeners ask questions and solve problems.
©2009 Jeff Jarvis (P)2011 HarperCollins Publishers Limited
I'm sorry to be so negative, but Jeff Jarvis needs to rethink his whole approach.
The basic message
Excellent book written and read by Jeff Jarvis himself.
As a fan of TWiG, I decided to listen to this audiobook since it is referred to on the show/podcast a lot. Very useful to understand the backdrop to the current events in the technology and media industries.
"WWGD? = WWID!"
A brilliant and well presented book, taking a look at google from the outside in and how we can use the "google model" to grow the world and move to the future. WWGD = what would I do, and WSYD ... what should you do.
Being read by the author takes this book up a level as you can clearly tell jeffs passion.
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