In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
©2009 Jeff Jarvis; (P)2009 HarperCollins Publishers
Not that you want to take credit for Dell changing its customer service approach (as you mention several times) but what's your point? For thirty minutes I've been listening to narrative about your problems with Dell. Can I stop and get a refund at this point Jeff?
I bought this book thinking the author would write about the way Google grew and the strategy of the company. What I found was a very badly written book in which the author, a la 1990's Business Week articles, makes very thing related to the internet great and beyond failure. He sprinkles his narrative with names of persons supposedly famous and are game-changers, but in reality are one-hit wonders (business ideas wise). I found the book very fluffy and empty on substance. The book might be a good entertainment for business school graduates who think they are at the edge of technology because they can text, tweet, and have a page on facebook.
Really bad Book.
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